Brandwave

How popular isHiakai in search?

In August 2026, there were an estimated 490 branded searches for Hiakai in New Zealand which held steady over the last 11 months. Hiakai holds 1.4% estimated Share of Search among New Zealand wellington destination restaurants and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Charley Noble38.3%
  2. Ortega Fish Shack22%
  3. Floriditas21.2%
  4. Logan Brown17%
  5. Hiakai1.4%
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Which wellington destination restaurants compete with Hiakai?

Hiakai against wellington destination restaurants in New Zealand, by month

Share of Search by month for Charley Noble, Ortega Fish Shack, Floriditas, Logan Brown, Hiakai. The figures are in the table below the chart.

View monthly share of search table
MonthCharley NobleOrtega Fish ShackFloriditasLogan BrownHiakai
Oct 202538.2%20.8%25.6%13.7%1.8%
Nov 202539%21%25.6%12.9%1.5%
Dec 202539.7%21.1%26%11.6%1.5%
Jan 202636.8%24.3%24.4%13.3%1.2%
Feb 202637.9%24.8%24.8%11.1%1.4%
Mar 202638.6%21%25.6%13.2%1.5%
Apr 202634.4%18.8%27.8%17.4%1.6%
May 202638.7%17.5%26%16.3%1.5%
Jun 202624%35.8%15.8%23.3%1.1%
Jul 202625.3%31.4%16.9%24.8%1.5%
Aug 202638.3%22%21.2%17%1.4%
Sep 2026—————

  1. 1.Charley Noble

    38.3%

    moved from 2nd to 1st · 13K estimated branded searches · +20.5% vs prior month · +13 points

  2. 2.Ortega Fish Shack

    22%

    moved from 1st to 2nd · 7.5K estimated branded searches · -44.2% vs prior month · -9.4 points

  3. 3.Floriditas

    21.2%

    moved from 4th to 3rd · 7.2K estimated branded searches · 0% vs prior month · +4.3 points

  4. 4.Logan Brown

    17%

    moved from 3rd to 4th · 5.8K estimated branded searches · -45.6% vs prior month · -7.9 points

  5. 5.Hiakai

    1.4%

    held 5th · 490 estimated branded searches · -21% vs prior month · 0 points

Compare search popularity between Hiakai and its closest rivals

How has branded search demand for Hiakai changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hiakai in New Zealand held steady, from 500 to 490.
  • Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand held steady, from 1.8% to 1.4%.

How did search popularity change for New Zealand wellington destination restaurants in August 2026?

  1. In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.

  2. In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.

  3. In August 2026, Ortega Fish Shack lost estimated Share of Search among wellington destination restaurants in New Zealand, from 31.4% to 22%.

  4. In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.

How is Hiakai measured?

Brandwave collects information about searches that people make online using Hiakai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • hiakai
  • hiakai booking
  • hiakai menu
  • hiakai new zealand
  • hiakai nz
  • hiakai restaurant

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How the Brand Demand Index is measured

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