Charley Noble vs Hiakai:Which is more popular by branded search in New Zealand?
In August 2026, Charley Noble had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Charley Noble was estimated to have 13K branded searches compared to Hiakai’s 490, and held a 38.3% Share of Search versus Hiakai’s 1.4%.
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Which is more popular in search, Charley Noble or Hiakai?
Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Charley Noble, Hiakai. The figures are in the table below the chart.
View monthly share of search table
| Month | Charley Noble | Ortega Fish Shack | Floriditas | Logan Brown | Hiakai |
|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.8% | 25.6% | 13.7% | 1.8% |
| Nov 2025 | 39% | 21% | 25.6% | 12.9% | 1.5% |
| Dec 2025 | 39.7% | 21.1% | 26% | 11.6% | 1.5% |
| Jan 2026 | 36.8% | 24.3% | 24.4% | 13.3% | 1.2% |
| Feb 2026 | 37.9% | 24.8% | 24.8% | 11.1% | 1.4% |
| Mar 2026 | 38.6% | 21% | 25.6% | 13.2% | 1.5% |
| Apr 2026 | 34.4% | 18.8% | 27.8% | 17.4% | 1.6% |
| May 2026 | 38.7% | 17.5% | 26% | 16.3% | 1.5% |
| Jun 2026 | 24% | 35.8% | 15.8% | 23.3% | 1.1% |
| Jul 2026 | 25.3% | 31.4% | 16.9% | 24.8% | 1.5% |
| Aug 2026 | 38.3% | 22% | 21.2% | 17% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Charley Noble and Hiakai comparison changed over the last 12 months?
3 findings
- Charley Noble was ahead of Hiakai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Charley Noble’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 38.2% to 38.3%, and its estimated monthly branded searches moved from 10.8K to 13K.
- Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 500 to 490.
How did search popularity change for New Zealand wellington destination restaurants in August 2026?
1 change
In August 2026, Charley Noble overtook Ortega Fish Shack to take the highest estimated Share of Search among wellington destination restaurants in New Zealand, at 38.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Charley Noble’s and Hiakai’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charley Noble
5 branded search terms
- charley noble
- charley noble booking
- charley noble menu
- charley noble near me
- charleynoble
Hiakai
6 branded search terms
- hiakai
- hiakai booking
- hiakai menu
- hiakai new zealand
- hiakai nz
- hiakai restaurant
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.