Hiakai vs Logan Brown:Which is more popular by branded search in New Zealand?
In August 2026, Logan Brown had more branded searches than Hiakai among wellington destination restaurants in New Zealand. Logan Brown was estimated to have 5.8K branded searches compared to Hiakai’s 490, and held a 17% Share of Search versus Hiakai’s 1.4%.
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Which is more popular in search, Hiakai or Logan Brown?
Compare the destination restaurants Wellingtonians and visitors book. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Logan Brown, Hiakai. The figures are in the table below the chart.
View monthly share of search table
| Month | Charley Noble | Ortega Fish Shack | Floriditas | Logan Brown | Hiakai |
|---|---|---|---|---|---|
| Oct 2025 | 38.2% | 20.8% | 25.6% | 13.7% | 1.8% |
| Nov 2025 | 39% | 21% | 25.6% | 12.9% | 1.5% |
| Dec 2025 | 39.7% | 21.1% | 26% | 11.6% | 1.5% |
| Jan 2026 | 36.8% | 24.3% | 24.4% | 13.3% | 1.2% |
| Feb 2026 | 37.9% | 24.8% | 24.8% | 11.1% | 1.4% |
| Mar 2026 | 38.6% | 21% | 25.6% | 13.2% | 1.5% |
| Apr 2026 | 34.4% | 18.8% | 27.8% | 17.4% | 1.6% |
| May 2026 | 38.7% | 17.5% | 26% | 16.3% | 1.5% |
| Jun 2026 | 24% | 35.8% | 15.8% | 23.3% | 1.1% |
| Jul 2026 | 25.3% | 31.4% | 16.9% | 24.8% | 1.5% |
| Aug 2026 | 38.3% | 22% | 21.2% | 17% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Hiakai and Logan Brown comparison changed over the last 12 months?
3 findings
- Logan Brown was ahead of Hiakai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hiakai’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 1.8% to 1.4%, and its estimated monthly branded searches moved from 500 to 490.
- Across the 11 months ending August 2026, Logan Brown’s estimated Share of Search among wellington destination restaurants in New Zealand moved from 13.7% to 17%, and its estimated monthly branded searches moved from 3.9K to 5.8K.
How did search popularity change for New Zealand wellington destination restaurants in August 2026?
2 changes
In August 2026, Floriditas overtook Logan Brown to rank 3rd among wellington destination restaurants in New Zealand, at 21.2%.
In August 2026, Logan Brown lost estimated Share of Search among wellington destination restaurants in New Zealand, from 24.8% to 17%.
How each brand is measured
Brandwave collects information about searches that people make online using Hiakai’s and Logan Brown’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hiakai
6 branded search terms
- hiakai
- hiakai booking
- hiakai menu
- hiakai new zealand
- hiakai nz
- hiakai restaurant
Logan Brown
5 branded search terms
- logan brown
- logan brown menu
- logan brown near me
- logan brown nz
- loganbrown
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.