Brandwave

Wellington law firms in New Zealand:Which brands are most popular in search?

In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 770 branded searches and 37.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. JB Morrison37.9%
  2. Gault Mitchell Law34.5%
  3. Macalister Mazengarb21.7%
  4. Cameron Lawyers5.9%

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Share of SearchLeaderboard

Compare Wellington law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington law firms in New Zealand, by month

Share of Search by month for JB Morrison, Gault Mitchell Law, Macalister Mazengarb, Cameron Lawyers. The figures are in the table below the chart.

View monthly share of search table
MonthJB MorrisonGault Mitchell LawMacalister MazengarbCameron Lawyers
Oct 202532.4%41%17.1%9.5%
Nov 202530.1%39.3%20.5%10%
Dec 202525.3%40.2%21.3%13.2%
Jan 202629.6%41.3%17.9%11.2%
Feb 202633.3%36.5%19.8%10.4%
Mar 202636.4%34.9%18%10.7%
Apr 202633.6%39.7%17%9.6%
May 202626.8%43.9%18.8%10.5%
Jun 202636.6%34.3%20.8%8.3%
Jul 202633.3%39.2%20.1%7.4%
Aug 202637.9%34.5%21.7%5.9%
Sep 2026————

This month’s ranking, August 2026

  1. 1.JB Morrison

    37.9%

    moved from 2nd to 1st · 770 estimated branded searches · +22.2% vs prior month · +4.6 points

  2. 2.Gault Mitchell Law

    34.5%

    moved from 1st to 2nd · 700 estimated branded searches · -5.4% vs prior month · -4.7 points

  3. 3.Macalister Mazengarb

    21.7%

    held 3rd · 440 estimated branded searches · +15.8% vs prior month · +1.6 points

  4. 4.Cameron Lawyers

    5.9%

    held 4th · 120 estimated branded searches · -14.3% vs prior month · -1.5 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington law firms in New Zealand?

In August 2026, JB Morrison was the most searched among wellington law firms in New Zealand, with an estimated 770 branded searches and 37.9% estimated Share of Search within this set. Gault Mitchell Law is in 2nd place, 3.4 percentage points behind at 34.5% Share of Search.

New Zealand wellington law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JB Morrison32.4% → 37.9%37.9%Aug 202625.3%Dec 20252nd → 1st
Gault Mitchell Law41% → 34.5%43.9%May 202634.3%Jun 20261st → 2nd
Macalister Mazengarb17.1% → 21.7%21.7%Aug 202617%Apr 20263rd
Cameron Lawyers9.5% → 5.9%13.2%Dec 20255.9%Aug 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand increased from 32.4% to 37.9%.
  • Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand decreased from 41% to 34.5%.
  • Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand increased from 17.1% to 21.7%.
  • Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand decreased from 9.5% to 5.9%.
  • Across the 11 months ending August 2026, JB Morrison’s estimated Share of Search among wellington law firms in New Zealand peaked at 37.9% in August 2026 and was lowest at 25.3% in December 2025.
  • Across the 11 months ending August 2026, Gault Mitchell Law’s estimated Share of Search among wellington law firms in New Zealand peaked at 43.9% in May 2026 and was lowest at 34.3% in June 2026.
  • Across the 11 months ending August 2026, Macalister Mazengarb’s estimated Share of Search among wellington law firms in New Zealand peaked at 21.7% in August 2026 and was lowest at 17% in April 2026.
  • Across the 11 months ending August 2026, Cameron Lawyers’ estimated Share of Search among wellington law firms in New Zealand peaked at 13.2% in December 2025 and was lowest at 5.9% in August 2026.
  • Across the 11 months ending August 2026, JB Morrison rose from 2nd to 1st among wellington law firms in New Zealand.
  • Across the 11 months ending August 2026, Gault Mitchell Law fell from 1st to 2nd among wellington law firms in New Zealand.

How did search popularity change for New Zealand wellington law firms in August 2026?

  1. In August 2026, JB Morrison overtook Gault Mitchell Law to take the highest estimated Share of Search among wellington law firms in New Zealand, at 37.9%.

  2. In August 2026, Macalister Mazengarb gained estimated Share of Search among wellington law firms in New Zealand, from 20.1% to 21.7%.

  3. In August 2026, Gault Mitchell Law lost estimated Share of Search among wellington law firms in New Zealand, from 39.2% to 34.5%.

  4. In August 2026, Cameron Lawyers lost estimated Share of Search among wellington law firms in New Zealand, from 7.4% to 5.9%.

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