Brandwave

Wellington attractions in New Zealand:Which brands are most popular in search?

In August 2026, Weta Workshop was the most searched among wellington attractions in New Zealand, with an estimated 25.2K branded searches and 27.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Weta Workshop27.6%
  2. Wellington Zoo26.1%
  3. Wellington Cable Car20.7%
  4. Zealandia19.8%
  5. Space Place5.8%

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Share of SearchLeaderboard

Compare the Wellington attractions visitors and families plan their days around. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among wellington attractions in New Zealand, by month

Share of Search by month for Weta Workshop, Wellington Zoo, Wellington Cable Car, Zealandia, Space Place. The figures are in the table below the chart.

View monthly share of search table
MonthWeta WorkshopWellington ZooWellington Cable CarZealandiaSpace Place
Oct 202531.7%22.5%24.3%16.6%4.9%
Nov 202531.8%17.6%27.9%19%3.6%
Dec 202531.5%19%29.6%15.2%4.7%
Jan 202631%21.5%26.9%15.3%5.2%
Feb 202630%17.2%33.1%15.5%4.1%
Mar 202629.6%18.9%29.7%17.8%4%
Apr 202627.3%25.6%26.3%16.1%4.6%
May 202623.8%34.9%20.2%16.4%4.6%
Jun 202632.4%22.5%19.3%20%5.8%
Jul 202627.8%26.1%21.8%17.3%7%
Aug 202627.6%26.1%20.7%19.8%5.8%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Weta Workshop

    27.6%

    held 1st · 25.2K estimated branded searches · -14.5% vs prior month · -0.2 points

  2. 2.Wellington Zoo

    26.1%

    held 2nd · 23.9K estimated branded searches · -13.8% vs prior month · 0 points

  3. 3.Wellington Cable Car

    20.7%

    held 3rd · 19K estimated branded searches · -18.3% vs prior month · -1.1 points

  4. 4.Zealandia

    19.8%

    held 4th · 18.2K estimated branded searches · -0.98% vs prior month · +2.6 points

  5. 5.Space Place

    5.8%

    held 5th · 5.3K estimated branded searches · -28.4% vs prior month · -1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among wellington attractions in New Zealand?

In August 2026, Weta Workshop was the most searched among wellington attractions in New Zealand, with an estimated 25.2K branded searches and 27.6% estimated Share of Search within this set. Wellington Zoo is in 2nd place, 1.4 percentage points behind at 26.1% Share of Search.

New Zealand wellington attractions, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Weta Workshop31.7% → 27.6%32.4%Jun 202623.8%May 20261st
Wellington Zoo22.5% → 26.1%34.9%May 202617.2%Feb 20263rd → 2nd
Wellington Cable Car24.3% → 20.7%33.1%Feb 202619.3%Jun 20262nd → 3rd
Zealandia16.6% → 19.8%20%Jun 202615.2%Dec 20254th
Space Place4.9% → 5.8%7%Jul 20263.6%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among wellington attractions in New Zealand decreased from 31.7% to 27.6%.
  • Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand increased from 22.5% to 26.1%.
  • Across the 11 months ending August 2026, Wellington Cable Car’s estimated Share of Search among wellington attractions in New Zealand decreased from 24.3% to 20.7%.
  • Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand increased from 16.6% to 19.8%.
  • Across the 11 months ending August 2026, Space Place’s estimated Share of Search among wellington attractions in New Zealand increased from 4.9% to 5.8%.
  • Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among wellington attractions in New Zealand peaked at 32.4% in June 2026 and was lowest at 23.8% in May 2026.
  • Across the 11 months ending August 2026, Wellington Zoo’s estimated Share of Search among wellington attractions in New Zealand peaked at 34.9% in May 2026 and was lowest at 17.2% in February 2026.
  • Across the 11 months ending August 2026, Wellington Cable Car’s estimated Share of Search among wellington attractions in New Zealand peaked at 33.1% in February 2026 and was lowest at 19.3% in June 2026.
  • Across the 11 months ending August 2026, Zealandia’s estimated Share of Search among wellington attractions in New Zealand peaked at 20% in June 2026 and was lowest at 15.2% in December 2025.
  • Across the 11 months ending August 2026, Space Place’s estimated Share of Search among wellington attractions in New Zealand peaked at 7% in July 2026 and was lowest at 3.6% in November 2025.
  • Across the 11 months ending August 2026, Wellington Zoo rose from 3rd to 2nd among wellington attractions in New Zealand.
  • Across the 11 months ending August 2026, Wellington Cable Car fell from 2nd to 3rd among wellington attractions in New Zealand.

How did search popularity change for New Zealand wellington attractions in August 2026?

  1. In August 2026, Zealandia gained estimated Share of Search among wellington attractions in New Zealand, from 17.3% to 19.8%.

  2. In August 2026, Space Place lost estimated Share of Search among wellington attractions in New Zealand, from 7% to 5.8%.

  3. In August 2026, Wellington Cable Car lost estimated Share of Search among wellington attractions in New Zealand, from 21.8% to 20.7%.

  4. Estimated monthly branded searches for Weta Workshop in New Zealand fell 32.2% over 11 measured months, from 37.2K to 25.2K in August 2026.

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