Brandwave

Electrolux vs LG:Which is more popular?

In September 2026, Electrolux had more branded searches than LG among washer and dryer brands in New Zealand. Electrolux had about 2,690 branded searches, while LG had 280. Electrolux made up 10.5% of all washer and dryer brand searches we track, and LG accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, LG appeared in three of the five answers and Electrolux in none.

Among washer and dryer brands in New Zealand in September 2026

Who do people search for more?

Electrolux, about 10 searches for every 1 for LG

Electrolux 2.7K searchesLG 280 searches

Who does AI mention more?

LG, mentioned in 3 of 5 answers, Electrolux in 0

LG in 3 of 5Electrolux in 0 of 5

Who does AI recommend more?

LG, the only one of the two named

LG first in 3Electrolux never named

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Top washer and dryer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LG was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Electrolux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch1st
  3. LG3rd
  4. Miele4th
  5. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washer and dryer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Electrolux or LG more popular in search?

This chart shows how often people search Google for Electrolux and LG by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.

Electrolux and LG among washer and dryer brands in New Zealand, by month

Share of searches by month for Electrolux, LG. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelElectroluxMieleLGBosch
Oct 202579.1%10%9.2%1.1%0.65%
Nov 202577.7%9.2%11.3%1.1%0.66%
Dec 202577.2%11.7%9.2%1.1%0.8%
Jan 202677%12.2%9.2%1.1%0.54%
Feb 202678.8%10.3%9.4%0.94%0.66%
Mar 202680.7%8.2%9.5%0.95%0.68%
Apr 202678%10.5%9.1%1.4%0.98%
May 202679.9%8.7%9.5%0.98%0.85%
Jun 202678.9%9.9%9.4%1.2%0.68%
Jul 202682.6%8.7%7.1%0.98%0.62%
Aug 202681.7%8.7%7.9%1.1%0.56%
Sep 202678.3%10.5%9.3%1.1%0.82%

How has the Electrolux and LG comparison changed over the last 12 months?

3 findings
  • Electrolux was ahead of LG in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among washer and dryer brands in New Zealand moved from 10% to 10.5%, and its estimated monthly branded searches moved from 2.6K to 2.7K.
  • Across the 12 months ending September 2026, LG’s share of searches among washer and dryer brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches held steady at 280.

How did search popularity change for New Zealand washer and dryer brands in September 2026?

1 change

  1. In September 2026, Electrolux gained share of searches among washer and dryer brands in New Zealand, from 8.7% to 10.5%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Electrolux’s and LG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Electrolux

9 branded search terms

  • electrolux
  • electrolux appliances
  • electrolux ergorapido
  • electrolux induction
  • electrolux powerforce
  • electrolux silent performer
  • electrolux ultrasilencer
  • electrolux washing
  • s bag electrolux

LG

2 branded search terms

  • lg ultragear
  • lg ultragear 27

How the Brand Demand Index is measured

Other head-to-heads among washer and dryer brands

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