Bosch vs Miele:Which is more popular?
In September 2026, Miele had more branded searches than Bosch among washer and dryer brands in New Zealand. Miele had about 2,400 branded searches, while Bosch had 210. Miele made up 9.3% of all washer and dryer brand searches we track, and Bosch accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about washer and dryer brands, Bosch appeared in all five answers and Miele in three. Bosch was mentioned before Miele in every answer.
Who do people search for more?
Miele, about 11 searches for every 1 for Bosch
Who does AI mention more?
Bosch, mentioned in every answer we collected
Who does AI recommend more?
Bosch, named ahead of Miele in every answer
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Top washer and dryer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch appeared in all five answers. Miele was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch was listed before Miele in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Fisher & Paykel1st- Bosch1st
LG3rd- Miele4th
Electrolux–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about washer and dryer brands
5 answers
Asked ChatGPT
“Which washer and dryer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best washer and dryer brands in New Zealand?”
Asked ChatGPT
“What's the best washer and dryer brand in New Zealand for a laundry upgrade?”
Searched Google, AI Overview
“washer dryer nz”
Searched Google, AI Overview
“combo washer dryer”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bosch or Miele more popular in search?
This chart shows how often people search Google for Bosch and Miele by name. Each line represents a brand's share of searches for all five washer and dryer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Miele, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fisher & Paykel | Electrolux | Miele | LG | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 79.1% | 10% | 9.2% | 1.1% | 0.65% |
| Nov 2025 | 77.7% | 9.2% | 11.3% | 1.1% | 0.66% |
| Dec 2025 | 77.2% | 11.7% | 9.2% | 1.1% | 0.8% |
| Jan 2026 | 77% | 12.2% | 9.2% | 1.1% | 0.54% |
| Feb 2026 | 78.8% | 10.3% | 9.4% | 0.94% | 0.66% |
| Mar 2026 | 80.7% | 8.2% | 9.5% | 0.95% | 0.68% |
| Apr 2026 | 78% | 10.5% | 9.1% | 1.4% | 0.98% |
| May 2026 | 79.9% | 8.7% | 9.5% | 0.98% | 0.85% |
| Jun 2026 | 78.9% | 9.9% | 9.4% | 1.2% | 0.68% |
| Jul 2026 | 82.6% | 8.7% | 7.1% | 0.98% | 0.62% |
| Aug 2026 | 81.7% | 8.7% | 7.9% | 1.1% | 0.56% |
| Sep 2026 | 78.3% | 10.5% | 9.3% | 1.1% | 0.82% |
How has the Bosch and Miele comparison changed over the last 12 months?
3 findings
- Miele was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among washer and dryer brands in New Zealand moved from 0.65% to 0.82%, and its estimated monthly branded searches moved from 170 to 210.
- Across the 12 months ending September 2026, Miele’s share of searches among washer and dryer brands in New Zealand moved from 9.2% to 9.3%, and its estimated monthly branded searches held steady at 2.4K.
How did search popularity change for New Zealand washer and dryer brands in September 2026?
2 changes
In September 2026, Miele gained share of searches among washer and dryer brands in New Zealand, from 7.9% to 9.3%.
Estimated monthly branded searches for Bosch in New Zealand rose 23.5% over 12 measured months, from 170 to 210 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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