Tutoring providers in New Zealand:Which brands are most popular in search?
In August 2026, Kip McGrath was the most searched among tutoring providers in New Zealand, with an estimated 6.6K branded searches and 50.7% estimated Share of Search within this set.
Kip McGrath50.7%
- Kumon33.8%
NumberWorks'nWords8.1%Cluey Learning7.4%
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Share of SearchLeaderboard
Compare the tutoring and after-school learning providers New Zealand families use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kip McGrath, Kumon, NumberWorks'nWords, Cluey Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Kip McGrath | Kumon | NumberWorks'nWords | Cluey Learning |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 37.7% | 12.2% | 9.2% |
| Nov 2025 | 36.3% | 41.3% | 13.6% | 8.7% |
| Dec 2025 | 34.1% | 46.8% | 10.6% | 8.5% |
| Jan 2026 | 29.1% | 49.9% | 9.8% | 11.1% |
| Feb 2026 | 37.6% | 41% | 10.6% | 10.8% |
| Mar 2026 | 42% | 38.3% | 9.9% | 9.8% |
| Apr 2026 | 38.2% | 43.4% | 9% | 9.5% |
| May 2026 | 45.8% | 37.5% | 8.7% | 8% |
| Jun 2026 | 42.7% | 41.2% | 8.4% | 7.7% |
| Jul 2026 | 44.8% | 40.2% | 7.5% | 7.4% |
| Aug 2026 | 50.7% | 33.8% | 8.1% | 7.4% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 6.6K | +20.3% | +5.9 points | |
| 2, held 2nd | 33.8% | 4.4K | -10.6% | -6.4 points | |
| 3, held 3rd | 8.1% | 1.1K | +14.1% | +0.5 points | |
| 4, held 4th | 7.4% | 960 | +6.7% | 0 points |
50.7%
held 1st · 6.6K estimated branded searches · +20.3% vs prior month · +5.9 points
2.Kumon
33.8%
held 2nd · 4.4K estimated branded searches · -10.6% vs prior month · -6.4 points
8.1%
held 3rd · 1.1K estimated branded searches · +14.1% vs prior month · +0.5 points
7.4%
held 4th · 960 estimated branded searches · +6.7% vs prior month · 0 points
Compare search popularity between leading brands
- Kip McGrath vs NumberWorks'nWords: compare search popularity
- Kumon vs NumberWorks'nWords: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tutoring providers in New Zealand?
4 brands
In August 2026, Kip McGrath was the most searched among tutoring providers in New Zealand, with an estimated 6.6K branded searches and 50.7% estimated Share of Search within this set. Kumon is in 2nd place, 16.9 percentage points behind at 33.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Kip McGrath | 40.9% → 50.7% | 50.7%Aug 2026 | 29.1%Jan 2026 | 1st |
| Kumon | 37.7% → 33.8% | 49.9%Jan 2026 | 33.8%Aug 2026 | 2nd |
| NumberWorks'nWords | 12.2% → 8.1% | 13.6%Nov 2025 | 7.5%Jul 2026 | 3rd |
| Cluey Learning | 9.2% → 7.4% | 11.1%Jan 2026 | 7.4%Jul 2026 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand increased from 40.9% to 50.7%.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand decreased from 37.7% to 33.8%.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand decreased from 12.2% to 8.1%.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand decreased from 9.2% to 7.4%.
- Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand peaked at 50.7% in August 2026 and was lowest at 29.1% in January 2026.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand peaked at 49.9% in January 2026 and was lowest at 33.8% in August 2026.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand peaked at 13.6% in November 2025 and was lowest at 7.5% in July 2026.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand peaked at 11.1% in January 2026 and was lowest at 7.4% in July 2026.
How did search popularity change for New Zealand tutoring providers in August 2026?
3 changes
In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%.
In August 2026, NumberWorks'nWords gained estimated Share of Search among tutoring providers in New Zealand, from 7.5% to 8.1%.
In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%.
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