How popular isKumon in search?
In August 2026, there were an estimated 4.4K branded searches for Kumon in New Zealand which is up 6% over the last 11 months. Kumon holds 33.8% estimated Share of Search among New Zealand tutoring providers and is ranked 2nd of 4 competitors for search popularity.
Kip McGrath50.7%
- Kumon33.8%
NumberWorks'nWords8.1%Cluey Learning7.4%
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Which tutoring providers compete with Kumon?
Share of Search by month for Kip McGrath, Kumon, NumberWorks'nWords, Cluey Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Kip McGrath | Kumon | NumberWorks'nWords | Cluey Learning |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 37.7% | 12.2% | 9.2% |
| Nov 2025 | 36.3% | 41.3% | 13.6% | 8.7% |
| Dec 2025 | 34.1% | 46.8% | 10.6% | 8.5% |
| Jan 2026 | 29.1% | 49.9% | 9.8% | 11.1% |
| Feb 2026 | 37.6% | 41% | 10.6% | 10.8% |
| Mar 2026 | 42% | 38.3% | 9.9% | 9.8% |
| Apr 2026 | 38.2% | 43.4% | 9% | 9.5% |
| May 2026 | 45.8% | 37.5% | 8.7% | 8% |
| Jun 2026 | 42.7% | 41.2% | 8.4% | 7.7% |
| Jul 2026 | 44.8% | 40.2% | 7.5% | 7.4% |
| Aug 2026 | 50.7% | 33.8% | 8.1% | 7.4% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 6.6K | +20.3% | +5.9 points | |
| 2, held 2nd | 33.8% | 4.4K | -10.6% | -6.4 points | |
| 3, held 3rd | 8.1% | 1.1K | +14.1% | +0.5 points | |
| 4, held 4th | 7.4% | 960 | +6.7% | 0 points |
50.7%
held 1st · 6.6K estimated branded searches · +20.3% vs prior month · +5.9 points
2.Kumon
33.8%
held 2nd · 4.4K estimated branded searches · -10.6% vs prior month · -6.4 points
8.1%
held 3rd · 1.1K estimated branded searches · +14.1% vs prior month · +0.5 points
7.4%
held 4th · 960 estimated branded searches · +6.7% vs prior month · 0 points
Compare search popularity between Kumon and its closest rivals
How has branded search demand for Kumon changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kumon in New Zealand rose from 4.1K to 4.4K.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand decreased from 37.7% to 33.8%.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand peaked at 49.9% in January 2026 and was lowest at 33.8% in August 2026.
How did search popularity change for New Zealand tutoring providers in August 2026?
3 changes
In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%.
In August 2026, NumberWorks'nWords gained estimated Share of Search among tutoring providers in New Zealand, from 7.5% to 8.1%.
In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%.
How is Kumon measured?
Brandwave collects information about searches that people make online using Kumon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
14 branded search terms
- kumon
- kumon co nz
- kumon cost
- kumon fractions
- kumon lessons
- kumon math
- kumon math program
- kumon maths & english
- kumon maths tutoring
- kumon near me
- kumon nz
- kumon online
- kumon royal oak
- kumon tutor
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Is Kumon your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.