Kumon vs NumberWorks'nWords:Which is more popular by branded search in New Zealand?
In August 2026, Kumon had more branded searches than NumberWorks'nWords among tutoring providers in New Zealand. Kumon was estimated to have 4.4K branded searches compared to NumberWorks'nWords’ 1.1K, and held a 33.8% Share of Search versus NumberWorks'nWords’ 8.1%.
Follow Kumon vs NumberWorks'nWords and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Kumon or NumberWorks'nWords?
Compare the tutoring and after-school learning providers New Zealand families use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kumon, NumberWorks'nWords. The figures are in the table below the chart.
View monthly share of search table
| Month | Kip McGrath | Kumon | NumberWorks'nWords | Cluey Learning |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 37.7% | 12.2% | 9.2% |
| Nov 2025 | 36.3% | 41.3% | 13.6% | 8.7% |
| Dec 2025 | 34.1% | 46.8% | 10.6% | 8.5% |
| Jan 2026 | 29.1% | 49.9% | 9.8% | 11.1% |
| Feb 2026 | 37.6% | 41% | 10.6% | 10.8% |
| Mar 2026 | 42% | 38.3% | 9.9% | 9.8% |
| Apr 2026 | 38.2% | 43.4% | 9% | 9.5% |
| May 2026 | 45.8% | 37.5% | 8.7% | 8% |
| Jun 2026 | 42.7% | 41.2% | 8.4% | 7.7% |
| Jul 2026 | 44.8% | 40.2% | 7.5% | 7.4% |
| Aug 2026 | 50.7% | 33.8% | 8.1% | 7.4% |
| Sep 2026 | — | — | — | — |
How has the Kumon and NumberWorks'nWords comparison changed over the last 12 months?
3 findings
- Kumon was ahead of NumberWorks'nWords in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand moved from 37.7% to 33.8%, and its estimated monthly branded searches moved from 4.1K to 4.4K.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand moved from 12.2% to 8.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand tutoring providers in August 2026?
2 changes
In August 2026, NumberWorks'nWords gained estimated Share of Search among tutoring providers in New Zealand, from 7.5% to 8.1%.
In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Kumon’s and NumberWorks'nWords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kumon
14 branded search terms
- kumon
- kumon co nz
- kumon cost
- kumon fractions
- kumon lessons
- kumon math
- kumon math program
- kumon maths & english
- kumon maths tutoring
- kumon near me
- kumon nz
- kumon online
- kumon royal oak
- kumon tutor
NumberWorks'nWords
4 branded search terms
- numberworks
- numberworks com
- numberworks n words
- numberworks nwords
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.