Kip McGrath vs Kumon:Which is more popular by branded search in New Zealand?

Name: Kip McGrath vs Kumon: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Kip McGrath had more branded searches than Kumon among tutoring providers in New Zealand. Kip McGrath was estimated to have 6.6K branded searches compared to Kumon’s 4.4K, and held a 50.7% Share of Search versus Kumon’s 33.8%.

Share of Search among tutoring providers in New Zealand in August 2026Which is more popular in search, Kip McGrath or Kumon?

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Which is more popular in search, Kip McGrath or Kumon?

Compare the tutoring and after-school learning providers New Zealand families use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kip McGrath and Kumon among tutoring providers in New Zealand, by month

Month	Kip McGrath	Kumon	NumberWorks'nWords	Cluey Learning
Oct 2025	40.9%	37.7%	12.2%	9.2%
Nov 2025	36.3%	41.3%	13.6%	8.7%
Dec 2025	34.1%	46.8%	10.6%	8.5%
Jan 2026	29.1%	49.9%	9.8%	11.1%
Feb 2026	37.6%	41%	10.6%	10.8%
Mar 2026	42%	38.3%	9.9%	9.8%
Apr 2026	38.2%	43.4%	9%	9.5%
May 2026	45.8%	37.5%	8.7%	8%
Jun 2026	42.7%	41.2%	8.4%	7.7%
Jul 2026	44.8%	40.2%	7.5%	7.4%
Aug 2026	50.7%	33.8%	8.1%	7.4%
Sep 2026	—	—	—	—

How has the Kip McGrath and Kumon comparison changed over the last 12 months?

3 findings

The lead changed hands 4 times in the 11 months ending August 2026: Kumon took it in November 2025, Kip McGrath took it in March 2026, Kumon took it in April 2026, Kip McGrath took it in May 2026.
Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand moved from 40.9% to 50.7%, and its estimated monthly branded searches moved from 4.5K to 6.6K.
Across the 11 months ending August 2026, Kumon’s estimated Share of Search among tutoring providers in New Zealand moved from 37.7% to 33.8%, and its estimated monthly branded searches moved from 4.1K to 4.4K.

How did search popularity change for New Zealand tutoring providers in August 2026?

2 changes

In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%.
In August 2026, Kumon lost estimated Share of Search among tutoring providers in New Zealand, from 40.2% to 33.8%.

How each brand is measured

Brandwave collects information about searches that people make online using Kip McGrath’s and Kumon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.