Cluey Learning vs Kip McGrath:Which is more popular by branded search in New Zealand?
In August 2026, Kip McGrath had more branded searches than Cluey Learning among tutoring providers in New Zealand. Kip McGrath was estimated to have 6.6K branded searches compared to Cluey Learning’s 960, and held a 50.7% Share of Search versus Cluey Learning’s 7.4%.
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Which is more popular in search, Cluey Learning or Kip McGrath?
Compare the tutoring and after-school learning providers New Zealand families use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kip McGrath, Cluey Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Kip McGrath | Kumon | NumberWorks'nWords | Cluey Learning |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 37.7% | 12.2% | 9.2% |
| Nov 2025 | 36.3% | 41.3% | 13.6% | 8.7% |
| Dec 2025 | 34.1% | 46.8% | 10.6% | 8.5% |
| Jan 2026 | 29.1% | 49.9% | 9.8% | 11.1% |
| Feb 2026 | 37.6% | 41% | 10.6% | 10.8% |
| Mar 2026 | 42% | 38.3% | 9.9% | 9.8% |
| Apr 2026 | 38.2% | 43.4% | 9% | 9.5% |
| May 2026 | 45.8% | 37.5% | 8.7% | 8% |
| Jun 2026 | 42.7% | 41.2% | 8.4% | 7.7% |
| Jul 2026 | 44.8% | 40.2% | 7.5% | 7.4% |
| Aug 2026 | 50.7% | 33.8% | 8.1% | 7.4% |
| Sep 2026 | — | — | — | — |
How has the Cluey Learning and Kip McGrath comparison changed over the last 12 months?
3 findings
- Kip McGrath was ahead of Cluey Learning in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand moved from 9.2% to 7.4%, and its estimated monthly branded searches moved from 1K to 960.
- Across the 11 months ending August 2026, Kip McGrath’s estimated Share of Search among tutoring providers in New Zealand moved from 40.9% to 50.7%, and its estimated monthly branded searches moved from 4.5K to 6.6K.
How did search popularity change for New Zealand tutoring providers in August 2026?
1 change
In August 2026, Kip McGrath gained estimated Share of Search among tutoring providers in New Zealand, from 44.8% to 50.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Cluey Learning’s and Kip McGrath’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cluey Learning
9 branded search terms
- cluey
- cluey learning
- cluey learning near me
- cluey learning new zealand
- cluey learning nz
- cluey learning reviews
- cluey learning tutor
- cluey tutoring
- clueylearning
Kip McGrath
15 branded search terms
- kip mcgrath
- kip mcgrath centres
- kip mcgrath cost
- kip mcgrath education centre near me
- kip mcgrath henderson
- kip mcgrath lower hutt
- kip mcgrath maths tutoring
- kip mcgrath near me
- kip mcgrath nz
- kip mcgrath online
- kip mcgrath tutor
- kip mcgrath westgate
- kipmcgrath
- kipmcgrath co nz
- kipmcgrath nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.