Cluey Learning vs NumberWorks'nWords:Which is more popular by branded search in New Zealand?
In August 2026, NumberWorks'nWords had more branded searches than Cluey Learning among tutoring providers in New Zealand. NumberWorks'nWords was estimated to have 1.1K branded searches compared to Cluey Learning’s 960, and held an 8.1% Share of Search versus Cluey Learning’s 7.4%.
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Which is more popular in search, Cluey Learning or NumberWorks'nWords?
Compare the tutoring and after-school learning providers New Zealand families use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NumberWorks'nWords, Cluey Learning. The figures are in the table below the chart.
View monthly share of search table
| Month | Kip McGrath | Kumon | NumberWorks'nWords | Cluey Learning |
|---|---|---|---|---|
| Oct 2025 | 40.9% | 37.7% | 12.2% | 9.2% |
| Nov 2025 | 36.3% | 41.3% | 13.6% | 8.7% |
| Dec 2025 | 34.1% | 46.8% | 10.6% | 8.5% |
| Jan 2026 | 29.1% | 49.9% | 9.8% | 11.1% |
| Feb 2026 | 37.6% | 41% | 10.6% | 10.8% |
| Mar 2026 | 42% | 38.3% | 9.9% | 9.8% |
| Apr 2026 | 38.2% | 43.4% | 9% | 9.5% |
| May 2026 | 45.8% | 37.5% | 8.7% | 8% |
| Jun 2026 | 42.7% | 41.2% | 8.4% | 7.7% |
| Jul 2026 | 44.8% | 40.2% | 7.5% | 7.4% |
| Aug 2026 | 50.7% | 33.8% | 8.1% | 7.4% |
| Sep 2026 | — | — | — | — |
How has the Cluey Learning and NumberWorks'nWords comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Cluey Learning took it in January 2026, NumberWorks'nWords took it in March 2026, Cluey Learning took it in April 2026, NumberWorks'nWords took it in May 2026.
- Across the 11 months ending August 2026, Cluey Learning’s estimated Share of Search among tutoring providers in New Zealand moved from 9.2% to 7.4%, and its estimated monthly branded searches moved from 1K to 960.
- Across the 11 months ending August 2026, NumberWorks'nWords’ estimated Share of Search among tutoring providers in New Zealand moved from 12.2% to 8.1%, and its estimated monthly branded searches moved from 1.3K to 1.1K.
How did search popularity change for New Zealand tutoring providers in August 2026?
1 change
In August 2026, NumberWorks'nWords gained estimated Share of Search among tutoring providers in New Zealand, from 7.5% to 8.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Cluey Learning’s and NumberWorks'nWords’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cluey Learning
9 branded search terms
- cluey
- cluey learning
- cluey learning near me
- cluey learning new zealand
- cluey learning nz
- cluey learning reviews
- cluey learning tutor
- cluey tutoring
- clueylearning
NumberWorks'nWords
4 branded search terms
- numberworks
- numberworks com
- numberworks n words
- numberworks nwords
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