Moving truck rental companies in New Zealand:Which brands are most popular in search?
In August 2026, HIREACE was the most searched among moving truck rental companies in New Zealand, with an estimated 4.8K branded searches and 62.1% estimated Share of Search within this set.
HIREACE62.1%Cross Country Rentals34.4%
Budget Trucks3.5%
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Share of SearchLeaderboard
Compare self-drive moving truck rental companies serving New Zealand households and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HIREACE, Cross Country Rentals, Budget Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 4.8K | +0.63% | -5 points | |
| 2, held 2nd | 34.4% | 2.6K | +25.7% | +4.6 points | |
| 3, held 3rd | 3.5% | 270 | +22.7% | +0.4 points |
1.
HIREACE62.1%
held 1st · 4.8K estimated branded searches · +0.63% vs prior month · -5 points
34.4%
held 2nd · 2.6K estimated branded searches · +25.7% vs prior month · +4.6 points
3.5%
held 3rd · 270 estimated branded searches · +22.7% vs prior month · +0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among moving truck rental companies in New Zealand?
3 brands
In August 2026, HIREACE was the most searched among moving truck rental companies in New Zealand, with an estimated 4.8K branded searches and 62.1% estimated Share of Search within this set. Cross Country Rentals is in 2nd place, 27.7 percentage points behind at 34.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| HIREACE | 63.7% → 62.1% | 67.1%Jul 2026 | 60.4%Jun 2026 | 1st |
| Cross Country Rentals | 32.6% → 34.4% | 36%Dec 2025 | 29.7%Jul 2026 | 2nd |
| Budget Trucks | 3.7% → 3.5% | 4.1%Jun 2026 | 3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand decreased from 63.7% to 62.1%.
- Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand increased from 32.6% to 34.4%.
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand peaked at 67.1% in July 2026 and was lowest at 60.4% in June 2026.
- Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand peaked at 36% in December 2025 and was lowest at 29.7% in July 2026.
- Across the 11 months ending August 2026, Budget Trucks’ estimated Share of Search among moving truck rental companies in New Zealand peaked at 4.1% in June 2026 and was lowest at 3% in November 2025.
- Across the 11 months ending August 2026, Budget Trucks held steady: its estimated Share of Search among moving truck rental companies in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
3 changes
In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%.
In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%.
Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
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