Budget Trucks vs Cross Country Rentals:Which is more popular by branded search in New Zealand?
In August 2026, Cross Country Rentals had more branded searches than Budget Trucks among moving truck rental companies in New Zealand. Cross Country Rentals was estimated to have 2.6K branded searches compared to Budget Trucks’ 270, and held a 34.4% Share of Search versus Budget Trucks’ 3.5%.
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Which is more popular in search, Budget Trucks or Cross Country Rentals?
Compare self-drive moving truck rental companies serving New Zealand households and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cross Country Rentals, Budget Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
How has the Budget Trucks and Cross Country Rentals comparison changed over the last 12 months?
3 findings
- Cross Country Rentals was ahead of Budget Trucks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Budget Trucks’ estimated Share of Search among moving truck rental companies in New Zealand moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 340 to 270.
- Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand moved from 32.6% to 34.4%, and its estimated monthly branded searches moved from 3K to 2.6K.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
2 changes
In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%.
Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Budget Trucks’ and Cross Country Rentals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Trucks
5 branded search terms
- budget truck hire nz
- budget truck rental
- budget truck rental nz
- budget trucks new zealand
- budget trucks nz
Cross Country Rentals
4 branded search terms
- cross country rentals
- cross country rentals near me
- cross country rentals new zealand
- cross country rentals nz
Put your own brand in this comparison
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