How popular isBudget Trucks in search?
In August 2026, there were an estimated 270 branded searches for Budget Trucks in New Zealand which is down 20.6% over the last 11 months. Budget Trucks holds 3.5% estimated Share of Search among New Zealand moving truck rental companies and is ranked 3rd of 3 competitors for search popularity.
HIREACE62.1%Cross Country Rentals34.4%
Budget Trucks3.5%
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Which moving truck rental companies compete with Budget Trucks?
Share of Search by month for HIREACE, Cross Country Rentals, Budget Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 4.8K | +0.63% | -5 points | |
| 2, held 2nd | 34.4% | 2.6K | +25.7% | +4.6 points | |
| 3, held 3rd | 3.5% | 270 | +22.7% | +0.4 points |
1.
HIREACE62.1%
held 1st · 4.8K estimated branded searches · +0.63% vs prior month · -5 points
34.4%
held 2nd · 2.6K estimated branded searches · +25.7% vs prior month · +4.6 points
3.5%
held 3rd · 270 estimated branded searches · +22.7% vs prior month · +0.4 points
Compare search popularity between Budget Trucks and its closest rivals
How has branded search demand for Budget Trucks changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Budget Trucks in New Zealand fell from 340 to 270.
- Across the 11 months ending August 2026, Budget Trucks’ estimated Share of Search among moving truck rental companies in New Zealand peaked at 4.1% in June 2026 and was lowest at 3% in November 2025.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
3 changes
In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%.
In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%.
Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How is Budget Trucks measured?
Brandwave collects information about searches that people make online using Budget Trucks’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- budget truck hire nz
- budget truck rental
- budget truck rental nz
- budget trucks new zealand
- budget trucks nz
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Is Budget Trucks your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.