How popular isHIREACE in search?
In August 2026, there were an estimated 4.8K branded searches for HIREACE in New Zealand which is down 17.9% over the last 11 months. HIREACE holds 62.1% estimated Share of Search among New Zealand moving truck rental companies and is ranked 1st of 3 competitors for search popularity.
HIREACE62.1%Cross Country Rentals34.4%
Budget Trucks3.5%
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Which moving truck rental companies compete with HIREACE?
Share of Search by month for HIREACE, Cross Country Rentals, Budget Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.1% | 4.8K | +0.63% | -5 points | |
| 2, held 2nd | 34.4% | 2.6K | +25.7% | +4.6 points | |
| 3, held 3rd | 3.5% | 270 | +22.7% | +0.4 points |
1.
HIREACE62.1%
held 1st · 4.8K estimated branded searches · +0.63% vs prior month · -5 points
34.4%
held 2nd · 2.6K estimated branded searches · +25.7% vs prior month · +4.6 points
3.5%
held 3rd · 270 estimated branded searches · +22.7% vs prior month · +0.4 points
Compare search popularity between HIREACE and its closest rivals
How has branded search demand for HIREACE changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for HIREACE in New Zealand fell from 5.8K to 4.8K.
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand decreased from 63.7% to 62.1%.
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand peaked at 67.1% in July 2026 and was lowest at 60.4% in June 2026.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
3 changes
In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%.

In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%.

Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How is HIREACE measured?
Brandwave collects information about searches that people make online using HIREACE’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
19 branded search terms
- henderson hireace
- hireace
- hireace airport
- hireace car rental
- hireace chch
- hireace co nz
- hireace lunn ave
- hireace near me
- hireace nz
- hireace rental
- hireace trailer
- hireace trailer hire z
- hireace trailer price
- hireace trailer z
- hireace truck
- hireace truck hire
- hireace truck rental
- hireace van
- hireace van rental
Do you work for HIREACE? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is HIREACE your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.