Cross Country Rentals vs HIREACE:Which is more popular by branded search in New Zealand?
In August 2026, HIREACE had more branded searches than Cross Country Rentals among moving truck rental companies in New Zealand. HIREACE was estimated to have 4.8K branded searches compared to Cross Country Rentals’ 2.6K, and held a 62.1% Share of Search versus Cross Country Rentals’ 34.4%.
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Which is more popular in search, Cross Country Rentals or HIREACE?
Compare self-drive moving truck rental companies serving New Zealand households and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HIREACE, Cross Country Rentals. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
How has the Cross Country Rentals and HIREACE comparison changed over the last 12 months?
3 findings
- HIREACE was ahead of Cross Country Rentals in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cross Country Rentals’ estimated Share of Search among moving truck rental companies in New Zealand moved from 32.6% to 34.4%, and its estimated monthly branded searches moved from 3K to 2.6K.
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand moved from 63.7% to 62.1%, and its estimated monthly branded searches moved from 5.8K to 4.8K.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
2 changes
In August 2026, Cross Country Rentals gained estimated Share of Search among moving truck rental companies in New Zealand, from 29.7% to 34.4%.
In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Cross Country Rentals’ and HIREACE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cross Country Rentals
4 branded search terms
- cross country rentals
- cross country rentals near me
- cross country rentals new zealand
- cross country rentals nz
HIREACE
19 branded search terms
- henderson hireace
- hireace
- hireace airport
- hireace car rental
- hireace chch
- hireace co nz
- hireace lunn ave
- hireace near me
- hireace nz
- hireace rental
- hireace trailer
- hireace trailer hire z
- hireace trailer price
- hireace trailer z
- hireace truck
- hireace truck hire
- hireace truck rental
- hireace van
- hireace van rental
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.