Budget Trucks vs HIREACE:Which is more popular by branded search in New Zealand?
In August 2026, HIREACE had more branded searches than Budget Trucks among moving truck rental companies in New Zealand. HIREACE was estimated to have 4.8K branded searches compared to Budget Trucks’ 270, and held a 62.1% Share of Search versus Budget Trucks’ 3.5%.
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Which is more popular in search, Budget Trucks or HIREACE?
Compare self-drive moving truck rental companies serving New Zealand households and businesses. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HIREACE, Budget Trucks. The figures are in the table below the chart.
View monthly share of search table
| Month | HIREACE | Cross Country Rentals | Budget Trucks |
|---|---|---|---|
| Oct 2025 | 63.7% | 32.6% | 3.7% |
| Nov 2025 | 64.9% | 32.1% | 3% |
| Dec 2025 | 60.9% | 36% | 3.1% |
| Jan 2026 | 64.2% | 32.3% | 3.5% |
| Feb 2026 | 62.7% | 33.9% | 3.4% |
| Mar 2026 | 60.8% | 35.7% | 3.6% |
| Apr 2026 | 61.9% | 34.8% | 3.2% |
| May 2026 | 61% | 35.9% | 3.2% |
| Jun 2026 | 60.4% | 35.5% | 4.1% |
| Jul 2026 | 67.1% | 29.7% | 3.1% |
| Aug 2026 | 62.1% | 34.4% | 3.5% |
| Sep 2026 | — | — | — |
How has the Budget Trucks and HIREACE comparison changed over the last 12 months?
3 findings
- HIREACE was ahead of Budget Trucks in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Budget Trucks’ estimated Share of Search among moving truck rental companies in New Zealand moved from 3.7% to 3.5%, and its estimated monthly branded searches moved from 340 to 270.
- Across the 11 months ending August 2026, HIREACE’s estimated Share of Search among moving truck rental companies in New Zealand moved from 63.7% to 62.1%, and its estimated monthly branded searches moved from 5.8K to 4.8K.
How did search popularity change for New Zealand moving truck rental companies in August 2026?
2 changes
In August 2026, HIREACE lost estimated Share of Search among moving truck rental companies in New Zealand, from 67.1% to 62.1%.
Estimated monthly branded searches for Budget Trucks in New Zealand fell 20.6% over 11 measured months, from 340 to 270 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Budget Trucks’ and HIREACE’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Budget Trucks
5 branded search terms
- budget truck hire nz
- budget truck rental
- budget truck rental nz
- budget trucks new zealand
- budget trucks nz
HIREACE
19 branded search terms
- henderson hireace
- hireace
- hireace airport
- hireace car rental
- hireace chch
- hireace co nz
- hireace lunn ave
- hireace near me
- hireace nz
- hireace rental
- hireace trailer
- hireace trailer hire z
- hireace trailer price
- hireace trailer z
- hireace truck
- hireace truck hire
- hireace truck rental
- hireace van
- hireace van rental
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.