Trailer brands in New Zealand:Which brands are most popular in search?
Briford Trailers and Kea Trailers share the highest estimated Share of Search among trailer brands in New Zealand, at 31.3% and 31% in August 2026.
- Briford Trailers31.3%
Kea Trailers31%
Prescott Trailers19.6%
Trayla18.2%
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Share of SearchLeaderboard
Compare utility trailer brands New Zealand households and businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Briford Trailers, Kea Trailers, Prescott Trailers, Trayla. The figures are in the table below the chart.
View monthly share of search table
| Month | Briford Trailers | Kea Trailers | Prescott Trailers | Trayla |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 28% | 18.5% | 17.7% |
| Nov 2025 | 35.8% | 29.2% | 19.1% | 15.9% |
| Dec 2025 | 34.5% | 32.5% | 20.4% | 12.6% |
| Jan 2026 | 33.6% | 28.4% | 21.2% | 16.8% |
| Feb 2026 | 31.9% | 31.4% | 19.7% | 17% |
| Mar 2026 | 31.4% | 29.2% | 20.4% | 19% |
| Apr 2026 | 33.5% | 30.9% | 16% | 19.5% |
| May 2026 | 31.3% | 30.7% | 19% | 19% |
| Jun 2026 | 31.1% | 28.2% | 22.3% | 18.4% |
| Jul 2026 | 31.3% | 29.4% | 19.1% | 20.2% |
| Aug 2026 | 31.3% | 31% | 19.6% | 18.2% |
| Sep 2026 | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 1.1K | -5.1% | 0 points | |
| 2, held 2nd | 31% | 1.1K | 0% | +1.6 points | |
| 3, moved from 4th to 3rd | 19.6% | 700 | -2.8% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18.2% | 650 | -14.5% | -2 pointsmoved from 3rd to 4th |
31.3%
held 1st · 1.1K estimated branded searches · -5.1% vs prior month · 0 points
31%
held 2nd · 1.1K estimated branded searches · 0% vs prior month · +1.6 points
19.6%
moved from 4th to 3rd · 700 estimated branded searches · -2.8% vs prior month · +0.5 points
4.
Trayla18.2%
moved from 3rd to 4th · 650 estimated branded searches · -14.5% vs prior month · -2 points
Compare search popularity between leading brands
- Briford Trailers vs Kea Trailers: compare search popularity
- Briford Trailers vs Prescott Trailers: compare search popularity
- Briford Trailers vs Trayla: compare search popularity
- Kea Trailers vs Prescott Trailers: compare search popularity
- Kea Trailers vs Trayla: compare search popularity
- Prescott Trailers vs Trayla: compare search popularity
- Compare any of these brands
Which brand is most popular in search among trailer brands in New Zealand?
4 brands
Briford Trailers and Kea Trailers share the highest estimated Share of Search among trailer brands in New Zealand, at 31.3% and 31% in August 2026.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Briford Trailers | 35.7% → 31.3% | 35.8%Nov 2025 | 31.1%Jun 2026 | 1st |
| Kea Trailers | 28% → 31% | 32.5%Dec 2025 | 28%Oct 2025 | 2nd |
| Prescott Trailers | 18.5% → 19.6% | 22.3%Jun 2026 | 16%Apr 2026 | 3rd |
| Trayla | 17.7% → 18.2% | 20.2%Jul 2026 | 12.6%Dec 2025 | 4th |
Each finding as a sentence
- Across the 11 months ending August 2026, Briford Trailers’ estimated Share of Search among trailer brands in New Zealand decreased from 35.7% to 31.3%.
- Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand increased from 28% to 31%.
- Across the 11 months ending August 2026, Prescott Trailers’ estimated Share of Search among trailer brands in New Zealand increased from 18.5% to 19.6%.
- Across the 11 months ending August 2026, Briford Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 35.8% in November 2025 and was lowest at 31.1% in June 2026.
- Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 32.5% in December 2025 and was lowest at 28% in October 2025.
- Across the 11 months ending August 2026, Prescott Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 22.3% in June 2026 and was lowest at 16% in April 2026.
- Across the 11 months ending August 2026, Trayla’s estimated Share of Search among trailer brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 12.6% in December 2025.
- Across the 11 months ending August 2026, Trayla held steady: its estimated Share of Search among trailer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand trailer brands in August 2026?
4 changes
In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.
In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.
In August 2026, Prescott Trailers rose from 4th to 3rd among trailer brands in New Zealand.
Estimated monthly branded searches for Briford Trailers in New Zealand fell 19.4% over 11 measured months, from 1.4K to 1.1K in August 2026.
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