How popular isTrayla in search?
In August 2026, there were an estimated 650 branded searches for Trayla in New Zealand which is down 5.8% over the last 11 months. Trayla holds 18.2% estimated Share of Search among New Zealand trailer brands and is ranked 4th of 4 competitors for search popularity.
- Briford Trailers31.3%
Kea Trailers31%
Prescott Trailers19.6%
Trayla18.2%
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Which trailer brands compete with Trayla?
Share of Search by month for Briford Trailers, Kea Trailers, Prescott Trailers, Trayla. The figures are in the table below the chart.
View monthly share of search table
| Month | Briford Trailers | Kea Trailers | Prescott Trailers | Trayla |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 28% | 18.5% | 17.7% |
| Nov 2025 | 35.8% | 29.2% | 19.1% | 15.9% |
| Dec 2025 | 34.5% | 32.5% | 20.4% | 12.6% |
| Jan 2026 | 33.6% | 28.4% | 21.2% | 16.8% |
| Feb 2026 | 31.9% | 31.4% | 19.7% | 17% |
| Mar 2026 | 31.4% | 29.2% | 20.4% | 19% |
| Apr 2026 | 33.5% | 30.9% | 16% | 19.5% |
| May 2026 | 31.3% | 30.7% | 19% | 19% |
| Jun 2026 | 31.1% | 28.2% | 22.3% | 18.4% |
| Jul 2026 | 31.3% | 29.4% | 19.1% | 20.2% |
| Aug 2026 | 31.3% | 31% | 19.6% | 18.2% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.3% | 1.1K | -5.1% | 0 points | |
| 2, held 2nd | 31% | 1.1K | 0% | +1.6 points | |
| 3, moved from 4th to 3rd | 19.6% | 700 | -2.8% | +0.5 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18.2% | 650 | -14.5% | -2 pointsmoved from 3rd to 4th |
31.3%
held 1st · 1.1K estimated branded searches · -5.1% vs prior month · 0 points
31%
held 2nd · 1.1K estimated branded searches · 0% vs prior month · +1.6 points
19.6%
moved from 4th to 3rd · 700 estimated branded searches · -2.8% vs prior month · +0.5 points
4.
Trayla18.2%
moved from 3rd to 4th · 650 estimated branded searches · -14.5% vs prior month · -2 points
Compare search popularity between Trayla and its closest rivals
How has branded search demand for Trayla changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Trayla in New Zealand fell from 690 to 650.
- Across the 11 months ending August 2026, Trayla’s estimated Share of Search among trailer brands in New Zealand peaked at 20.2% in July 2026 and was lowest at 12.6% in December 2025.
How did search popularity change for New Zealand trailer brands in August 2026?
4 changes
In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.
In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.
In August 2026, Prescott Trailers rose from 4th to 3rd among trailer brands in New Zealand.
Estimated monthly branded searches for Briford Trailers in New Zealand fell 19.4% over 11 measured months, from 1.4K to 1.1K in August 2026.
How is Trayla measured?
Brandwave collects information about searches that people make online using Trayla’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- trayla
- trayla nz
- trayla trailer
- trayla trailers reviews
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Is Trayla your brand?
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