Prescott Trailers vs Trayla:Which is more popular by branded search in New Zealand?
In August 2026, Prescott Trailers had more branded searches than Trayla among trailer brands in New Zealand. Prescott Trailers was estimated to have 700 branded searches compared to Trayla’s 650, and held a 19.6% Share of Search versus Trayla’s 18.2%.
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Which is more popular in search, Prescott Trailers or Trayla?
Compare utility trailer brands New Zealand households and businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prescott Trailers, Trayla. The figures are in the table below the chart.
View monthly share of search table
| Month | Briford Trailers | Kea Trailers | Prescott Trailers | Trayla |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 28% | 18.5% | 17.7% |
| Nov 2025 | 35.8% | 29.2% | 19.1% | 15.9% |
| Dec 2025 | 34.5% | 32.5% | 20.4% | 12.6% |
| Jan 2026 | 33.6% | 28.4% | 21.2% | 16.8% |
| Feb 2026 | 31.9% | 31.4% | 19.7% | 17% |
| Mar 2026 | 31.4% | 29.2% | 20.4% | 19% |
| Apr 2026 | 33.5% | 30.9% | 16% | 19.5% |
| May 2026 | 31.3% | 30.7% | 19% | 19% |
| Jun 2026 | 31.1% | 28.2% | 22.3% | 18.4% |
| Jul 2026 | 31.3% | 29.4% | 19.1% | 20.2% |
| Aug 2026 | 31.3% | 31% | 19.6% | 18.2% |
| Sep 2026 | — | — | — | — |
How has the Prescott Trailers and Trayla comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Trayla took it in April 2026, Prescott Trailers took it in June 2026, Trayla took it in July 2026, Prescott Trailers took it in August 2026.
- Across the 11 months ending August 2026, Prescott Trailers’ estimated Share of Search among trailer brands in New Zealand moved from 18.5% to 19.6%, and its estimated monthly branded searches moved from 720 to 700.
- Across the 11 months ending August 2026, Trayla’s estimated Share of Search among trailer brands in New Zealand moved from 17.7% to 18.2%, and its estimated monthly branded searches moved from 690 to 650.
How did search popularity change for New Zealand trailer brands in August 2026?
2 changes
In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.
In August 2026, Prescott Trailers rose from 4th to 3rd among trailer brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Prescott Trailers’ and Trayla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Prescott Trailers
4 branded search terms
- prescott trailers
- prescott trailers nz
- prescott trailers price list
- prescotttrailers
Trayla
4 branded search terms
- trayla
- trayla nz
- trayla trailer
- trayla trailers reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.