Kea Trailers vs Trayla:Which is more popular by branded search in New Zealand?
In August 2026, Kea Trailers had more branded searches than Trayla among trailer brands in New Zealand. Kea Trailers was estimated to have 1.1K branded searches compared to Trayla’s 650, and held a 31% Share of Search versus Trayla’s 18.2%.
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Which is more popular in search, Kea Trailers or Trayla?
Compare utility trailer brands New Zealand households and businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kea Trailers, Trayla. The figures are in the table below the chart.
View monthly share of search table
| Month | Briford Trailers | Kea Trailers | Prescott Trailers | Trayla |
|---|---|---|---|---|
| Oct 2025 | 35.7% | 28% | 18.5% | 17.7% |
| Nov 2025 | 35.8% | 29.2% | 19.1% | 15.9% |
| Dec 2025 | 34.5% | 32.5% | 20.4% | 12.6% |
| Jan 2026 | 33.6% | 28.4% | 21.2% | 16.8% |
| Feb 2026 | 31.9% | 31.4% | 19.7% | 17% |
| Mar 2026 | 31.4% | 29.2% | 20.4% | 19% |
| Apr 2026 | 33.5% | 30.9% | 16% | 19.5% |
| May 2026 | 31.3% | 30.7% | 19% | 19% |
| Jun 2026 | 31.1% | 28.2% | 22.3% | 18.4% |
| Jul 2026 | 31.3% | 29.4% | 19.1% | 20.2% |
| Aug 2026 | 31.3% | 31% | 19.6% | 18.2% |
| Sep 2026 | — | — | — | — |
How has the Kea Trailers and Trayla comparison changed over the last 12 months?
3 findings
- Kea Trailers was ahead of Trayla in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand moved from 28% to 31%, and its estimated monthly branded searches held steady at 1.1K.
- Across the 11 months ending August 2026, Trayla’s estimated Share of Search among trailer brands in New Zealand moved from 17.7% to 18.2%, and its estimated monthly branded searches moved from 690 to 650.
How did search popularity change for New Zealand trailer brands in August 2026?
2 changes
In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.
In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Kea Trailers’ and Trayla’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kea Trailers
6 branded search terms
- kea trailers
- kea trailers near me
- kea trailers new zealand
- kea trailers nz
- keatrailers
- keatrailers co nz
Trayla
4 branded search terms
- trayla
- trayla nz
- trayla trailer
- trayla trailers reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.