Brandwave

How popular isKea Trailers in search?

In August 2026, there were an estimated 1.1K branded searches for Kea Trailers in New Zealand which held steady over the last 11 months. Kea Trailers holds 31% estimated Share of Search among New Zealand trailer brands and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Briford Trailers31.3%
  2. Kea Trailers31%
  3. Prescott Trailers19.6%
  4. Trayla18.2%
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Which trailer brands compete with Kea Trailers?

Kea Trailers against trailer brands in New Zealand, by month

Share of Search by month for Briford Trailers, Kea Trailers, Prescott Trailers, Trayla. The figures are in the table below the chart.

View monthly share of search table
MonthBriford TrailersKea TrailersPrescott TrailersTrayla
Oct 202535.7%28%18.5%17.7%
Nov 202535.8%29.2%19.1%15.9%
Dec 202534.5%32.5%20.4%12.6%
Jan 202633.6%28.4%21.2%16.8%
Feb 202631.9%31.4%19.7%17%
Mar 202631.4%29.2%20.4%19%
Apr 202633.5%30.9%16%19.5%
May 202631.3%30.7%19%19%
Jun 202631.1%28.2%22.3%18.4%
Jul 202631.3%29.4%19.1%20.2%
Aug 202631.3%31%19.6%18.2%
Sep 2026————

  1. 1.Briford Trailers

    31.3%

    held 1st · 1.1K estimated branded searches · -5.1% vs prior month · 0 points

  2. 2.Kea Trailers

    31%

    held 2nd · 1.1K estimated branded searches · 0% vs prior month · +1.6 points

  3. 3.Prescott Trailers

    19.6%

    moved from 4th to 3rd · 700 estimated branded searches · -2.8% vs prior month · +0.5 points

  4. 4.Trayla

    18.2%

    moved from 3rd to 4th · 650 estimated branded searches · -14.5% vs prior month · -2 points

Compare search popularity between Kea Trailers and its closest rivals

How has branded search demand for Kea Trailers changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kea Trailers in New Zealand held steady at 1.1K.
  • Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand increased from 28% to 31%.
  • Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand peaked at 32.5% in December 2025 and was lowest at 28% in October 2025.

How did search popularity change for New Zealand trailer brands in August 2026?

  1. In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.

  2. In August 2026, Trayla lost estimated Share of Search among trailer brands in New Zealand, from 20.2% to 18.2%.

  3. In August 2026, Prescott Trailers rose from 4th to 3rd among trailer brands in New Zealand.

  4. Estimated monthly branded searches for Briford Trailers in New Zealand fell 19.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

How is Kea Trailers measured?

Brandwave collects information about searches that people make online using Kea Trailers’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • kea trailers
  • kea trailers near me
  • kea trailers new zealand
  • kea trailers nz
  • keatrailers
  • keatrailers co nz

Do you work for Kea Trailers? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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