Briford Trailers vs Kea Trailers:Which is more popular by branded search in New Zealand?

Name: Briford Trailers vs Kea Trailers: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Briford Trailers and Kea Trailers were level on Share of Search among trailer brands in New Zealand, with an estimated 1.1K branded searches each, at 31.3% and 31% estimated Share of Search.

Share of Search among trailer brands in New Zealand in August 2026Which is more popular in search, Briford Trailers or Kea Trailers?

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Which is more popular in search, Briford Trailers or Kea Trailers?

Compare utility trailer brands New Zealand households and businesses buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Briford Trailers and Kea Trailers among trailer brands in New Zealand, by month

Month	Briford Trailers	Kea Trailers	Prescott Trailers	Trayla
Oct 2025	35.7%	28%	18.5%	17.7%
Nov 2025	35.8%	29.2%	19.1%	15.9%
Dec 2025	34.5%	32.5%	20.4%	12.6%
Jan 2026	33.6%	28.4%	21.2%	16.8%
Feb 2026	31.9%	31.4%	19.7%	17%
Mar 2026	31.4%	29.2%	20.4%	19%
Apr 2026	33.5%	30.9%	16%	19.5%
May 2026	31.3%	30.7%	19%	19%
Jun 2026	31.1%	28.2%	22.3%	18.4%
Jul 2026	31.3%	29.4%	19.1%	20.2%
Aug 2026	31.3%	31%	19.6%	18.2%
Sep 2026	—	—	—	—

How has the Briford Trailers and Kea Trailers comparison changed over the last 12 months?

3 findings

Briford Trailers was ahead of Kea Trailers in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Briford Trailers’ estimated Share of Search among trailer brands in New Zealand moved from 35.7% to 31.3%, and its estimated monthly branded searches moved from 1.4K to 1.1K.
Across the 11 months ending August 2026, Kea Trailers’ estimated Share of Search among trailer brands in New Zealand moved from 28% to 31%, and its estimated monthly branded searches held steady at 1.1K.

How did search popularity change for New Zealand trailer brands in August 2026?

2 changes

In August 2026, Kea Trailers gained estimated Share of Search among trailer brands in New Zealand, from 29.4% to 31%.
Estimated monthly branded searches for Briford Trailers in New Zealand fell 19.4% over 11 measured months, from 1.4K to 1.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Briford Trailers’ and Kea Trailers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.