Brandwave

Tradie finder sites in New Zealand:Which brands are most popular in search?

In August 2026, Builderscrack was the most searched among tradie finder sites in New Zealand, with an estimated 4.5K branded searches and 47.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Builderscrack47.6%
  2. Airtasker17.1%
  3. NoCowboys13.7%
  4. Yellow12.3%
  5. Hire a Hubby9.3%

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Share of SearchLeaderboard

Compare the sites New Zealanders use to find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tradie finder sites in New Zealand, by month

Share of Search by month for Builderscrack, Airtasker, NoCowboys, Yellow, Hire a Hubby. The figures are in the table below the chart.

View monthly share of search table
MonthBuilderscrackAirtaskerNoCowboysYellowHire a Hubby
Oct 202547.9%12.3%15.9%15.5%8.5%
Nov 202549.6%12.7%16.4%12.8%8.4%
Dec 202545.2%18.4%13.1%13.9%9.3%
Jan 202650%17.4%13.9%10.5%8.2%
Feb 202652.8%13.1%14.4%10.9%8.9%
Mar 202649.8%16.1%13.6%10.3%10.2%
Apr 202646.9%14.8%15.6%12.1%10.5%
May 202647.1%14.9%15.9%12.2%9.9%
Jun 202647.3%14.9%15.8%12.7%9.4%
Jul 202647.9%17.2%15.1%12.4%7.4%
Aug 202647.6%17.1%13.7%12.3%9.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Builderscrack

    47.6%

    held 1st · 4.5K estimated branded searches · -0.88% vs prior month · -0.4 points

  2. 2.Airtasker

    17.1%

    held 2nd · 1.6K estimated branded searches · -0.62% vs prior month · -0.1 points

  3. 3.NoCowboys

    13.7%

    held 3rd · 1.3K estimated branded searches · -9.2% vs prior month · -1.4 points

  4. 4.Yellow

    12.3%

    held 4th · 1.2K estimated branded searches · -0.85% vs prior month · -0.1 points

  5. 5.Hire a Hubby

    9.3%

    held 5th · 880 estimated branded searches · +25.7% vs prior month · +1.9 points

Compare search popularity between leading brands

Which brand is most popular in search among tradie finder sites in New Zealand?

In August 2026, Builderscrack was the most searched among tradie finder sites in New Zealand, with an estimated 4.5K branded searches and 47.6% estimated Share of Search within this set. Airtasker is in 2nd place, 30.5 percentage points behind at 17.1% Share of Search.

New Zealand tradie finder sites, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Builderscrack47.9% → 47.6%52.8%Feb 202645.2%Dec 20251st
Airtasker12.3% → 17.1%18.4%Dec 202512.3%Oct 20254th → 2nd
NoCowboys15.9% → 13.7%16.4%Nov 202513.1%Dec 20252nd → 3rd
Yellow15.5% → 12.3%15.5%Oct 202510.3%Mar 20263rd → 4th
Hire a Hubby8.5% → 9.3%10.5%Apr 20267.4%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand increased from 12.3% to 17.1%.
  • Across the 11 months ending August 2026, NoCowboys’ estimated Share of Search among tradie finder sites in New Zealand decreased from 15.9% to 13.7%.
  • Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand decreased from 15.5% to 12.3%.
  • Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand increased from 8.5% to 9.3%.
  • Across the 11 months ending August 2026, Builderscrack’s estimated Share of Search among tradie finder sites in New Zealand peaked at 52.8% in February 2026 and was lowest at 45.2% in December 2025.
  • Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand peaked at 18.4% in December 2025 and was lowest at 12.3% in October 2025.
  • Across the 11 months ending August 2026, NoCowboys’ estimated Share of Search among tradie finder sites in New Zealand peaked at 16.4% in November 2025 and was lowest at 13.1% in December 2025.
  • Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand peaked at 15.5% in October 2025 and was lowest at 10.3% in March 2026.
  • Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.4% in July 2026.
  • Across the 11 months ending August 2026, Airtasker rose from 4th to 2nd among tradie finder sites in New Zealand.
  • Across the 11 months ending August 2026, NoCowboys fell from 2nd to 3rd among tradie finder sites in New Zealand.
  • Across the 11 months ending August 2026, Yellow fell from 3rd to 4th among tradie finder sites in New Zealand.
  • Across the 11 months ending August 2026, Builderscrack held steady: its estimated Share of Search among tradie finder sites in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tradie finder sites in August 2026?

  1. In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.

  2. In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.

  3. Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.

  5. Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.

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