Builderscrack vs Yellow:Which is more popular by branded search in New Zealand?
In August 2026, Builderscrack had more branded searches than Yellow among tradie finder sites in New Zealand. Builderscrack was estimated to have 4.5K branded searches compared to Yellow’s 1.2K, and held a 47.6% Share of Search versus Yellow’s 12.3%.
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Which is more popular in search, Builderscrack or Yellow?
Compare the sites New Zealanders use to find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Builderscrack, Yellow. The figures are in the table below the chart.
View monthly share of search table
| Month | Builderscrack | Airtasker | NoCowboys | Yellow | Hire a Hubby |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 12.3% | 15.9% | 15.5% | 8.5% |
| Nov 2025 | 49.6% | 12.7% | 16.4% | 12.8% | 8.4% |
| Dec 2025 | 45.2% | 18.4% | 13.1% | 13.9% | 9.3% |
| Jan 2026 | 50% | 17.4% | 13.9% | 10.5% | 8.2% |
| Feb 2026 | 52.8% | 13.1% | 14.4% | 10.9% | 8.9% |
| Mar 2026 | 49.8% | 16.1% | 13.6% | 10.3% | 10.2% |
| Apr 2026 | 46.9% | 14.8% | 15.6% | 12.1% | 10.5% |
| May 2026 | 47.1% | 14.9% | 15.9% | 12.2% | 9.9% |
| Jun 2026 | 47.3% | 14.9% | 15.8% | 12.7% | 9.4% |
| Jul 2026 | 47.9% | 17.2% | 15.1% | 12.4% | 7.4% |
| Aug 2026 | 47.6% | 17.1% | 13.7% | 12.3% | 9.3% |
| Sep 2026 | — | — | — | — | — |
How has the Builderscrack and Yellow comparison changed over the last 12 months?
3 findings
- Builderscrack was ahead of Yellow in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Builderscrack’s estimated Share of Search among tradie finder sites in New Zealand moved from 47.9% to 47.6%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
- Across the 11 months ending August 2026, Yellow’s estimated Share of Search among tradie finder sites in New Zealand moved from 15.5% to 12.3%, and its estimated monthly branded searches moved from 1.8K to 1.2K.
How did search popularity change for New Zealand tradie finder sites in August 2026?
2 changes
Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Builderscrack’s and Yellow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Builderscrack
3 branded search terms
- builderscrack
- builderscrack new zealand
- builderscrack reviews
Yellow
5 branded search terms
- yellow nz
- yellow pages nz phone numbers
- yellow pages nz residential
- yellow pages nz search
- yellow tradies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.