How popular isHire a Hubby in search?
In August 2026, there were an estimated 880 branded searches for Hire a Hubby in New Zealand which is down 10.2% over the last 11 months. Hire a Hubby holds 9.3% estimated Share of Search among New Zealand tradie finder sites and is ranked 5th of 5 competitors for search popularity.
Builderscrack47.6%
Airtasker17.1%
NoCowboys13.7%
Yellow12.3%
Hire a Hubby9.3%
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Which tradie finder sites compete with Hire a Hubby?
Share of Search by month for Builderscrack, Airtasker, NoCowboys, Yellow, Hire a Hubby. The figures are in the table below the chart.
View monthly share of search table
| Month | Builderscrack | Airtasker | NoCowboys | Yellow | Hire a Hubby |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 12.3% | 15.9% | 15.5% | 8.5% |
| Nov 2025 | 49.6% | 12.7% | 16.4% | 12.8% | 8.4% |
| Dec 2025 | 45.2% | 18.4% | 13.1% | 13.9% | 9.3% |
| Jan 2026 | 50% | 17.4% | 13.9% | 10.5% | 8.2% |
| Feb 2026 | 52.8% | 13.1% | 14.4% | 10.9% | 8.9% |
| Mar 2026 | 49.8% | 16.1% | 13.6% | 10.3% | 10.2% |
| Apr 2026 | 46.9% | 14.8% | 15.6% | 12.1% | 10.5% |
| May 2026 | 47.1% | 14.9% | 15.9% | 12.2% | 9.9% |
| Jun 2026 | 47.3% | 14.9% | 15.8% | 12.7% | 9.4% |
| Jul 2026 | 47.9% | 17.2% | 15.1% | 12.4% | 7.4% |
| Aug 2026 | 47.6% | 17.1% | 13.7% | 12.3% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 4.5K | -0.88% | -0.4 points | |
| 2, held 2nd | 17.1% | 1.6K | -0.62% | -0.1 points | |
| 3, held 3rd | 13.7% | 1.3K | -9.2% | -1.4 points | |
| 4, held 4th | 12.3% | 1.2K | -0.85% | -0.1 points | |
| 5, held 5th | 9.3% | 880 | +25.7% | +1.9 points |
47.6%
held 1st · 4.5K estimated branded searches · -0.88% vs prior month · -0.4 points
17.1%
held 2nd · 1.6K estimated branded searches · -0.62% vs prior month · -0.1 points
13.7%
held 3rd · 1.3K estimated branded searches · -9.2% vs prior month · -1.4 points
4.
Yellow12.3%
held 4th · 1.2K estimated branded searches · -0.85% vs prior month · -0.1 points
9.3%
held 5th · 880 estimated branded searches · +25.7% vs prior month · +1.9 points
Compare search popularity between Hire a Hubby and its closest rivals
How has branded search demand for Hire a Hubby changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Hire a Hubby in New Zealand fell from 980 to 880.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand increased from 8.5% to 9.3%.
- Across the 11 months ending August 2026, Hire a Hubby’s estimated Share of Search among tradie finder sites in New Zealand peaked at 10.5% in April 2026 and was lowest at 7.4% in July 2026.
How did search popularity change for New Zealand tradie finder sites in August 2026?
5 changes
In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.
In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.
Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.
How is Hire a Hubby measured?
Brandwave collects information about searches that people make online using Hire a Hubby’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
6 branded search terms
- hire a hubby
- hire a hubby near me
- hire a hubby nz
- hire a hubby reviews
- hireahubby
- hireahubby co nz
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Is Hire a Hubby your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.