How popular isAirtasker in search?
In August 2026, there were an estimated 1.6K branded searches for Airtasker in New Zealand which is up 14.2% over the last 11 months. Airtasker holds 17.1% estimated Share of Search among New Zealand tradie finder sites and is ranked 2nd of 5 competitors for search popularity.
Builderscrack47.6%
Airtasker17.1%
NoCowboys13.7%
Yellow12.3%
Hire a Hubby9.3%
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Which tradie finder sites compete with Airtasker?
Share of Search by month for Builderscrack, Airtasker, NoCowboys, Yellow, Hire a Hubby. The figures are in the table below the chart.
View monthly share of search table
| Month | Builderscrack | Airtasker | NoCowboys | Yellow | Hire a Hubby |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 12.3% | 15.9% | 15.5% | 8.5% |
| Nov 2025 | 49.6% | 12.7% | 16.4% | 12.8% | 8.4% |
| Dec 2025 | 45.2% | 18.4% | 13.1% | 13.9% | 9.3% |
| Jan 2026 | 50% | 17.4% | 13.9% | 10.5% | 8.2% |
| Feb 2026 | 52.8% | 13.1% | 14.4% | 10.9% | 8.9% |
| Mar 2026 | 49.8% | 16.1% | 13.6% | 10.3% | 10.2% |
| Apr 2026 | 46.9% | 14.8% | 15.6% | 12.1% | 10.5% |
| May 2026 | 47.1% | 14.9% | 15.9% | 12.2% | 9.9% |
| Jun 2026 | 47.3% | 14.9% | 15.8% | 12.7% | 9.4% |
| Jul 2026 | 47.9% | 17.2% | 15.1% | 12.4% | 7.4% |
| Aug 2026 | 47.6% | 17.1% | 13.7% | 12.3% | 9.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 4.5K | -0.88% | -0.4 points | |
| 2, held 2nd | 17.1% | 1.6K | -0.62% | -0.1 points | |
| 3, held 3rd | 13.7% | 1.3K | -9.2% | -1.4 points | |
| 4, held 4th | 12.3% | 1.2K | -0.85% | -0.1 points | |
| 5, held 5th | 9.3% | 880 | +25.7% | +1.9 points |
47.6%
held 1st · 4.5K estimated branded searches · -0.88% vs prior month · -0.4 points
17.1%
held 2nd · 1.6K estimated branded searches · -0.62% vs prior month · -0.1 points
13.7%
held 3rd · 1.3K estimated branded searches · -9.2% vs prior month · -1.4 points
4.
Yellow12.3%
held 4th · 1.2K estimated branded searches · -0.85% vs prior month · -0.1 points
9.3%
held 5th · 880 estimated branded searches · +25.7% vs prior month · +1.9 points
Compare search popularity between Airtasker and its closest rivals
How has branded search demand for Airtasker changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airtasker in New Zealand rose from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand increased from 12.3% to 17.1%.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand peaked at 18.4% in December 2025 and was lowest at 12.3% in October 2025.
- Across the 11 months ending August 2026, Airtasker rose from 4th to 2nd among tradie finder sites in New Zealand.
How did search popularity change for New Zealand tradie finder sites in August 2026?
5 changes
In August 2026, Hire a Hubby gained estimated Share of Search among tradie finder sites in New Zealand, from 7.4% to 9.3%.
In August 2026, NoCowboys lost estimated Share of Search among tradie finder sites in New Zealand, from 15.1% to 13.7%.
Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
Estimated monthly branded searches for Yellow in New Zealand fell 34.8% over 11 measured months, from 1.8K to 1.2K in August 2026.
Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.
How is Airtasker measured?
Brandwave collects information about searches that people make online using Airtasker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- airtasker
- airtasker com
- airtasker near me
- airtasker nz
- airtasker reviews
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Is Airtasker your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.