Airtasker vs Builderscrack:Which is more popular by branded search in New Zealand?
In August 2026, Builderscrack had more branded searches than Airtasker among tradie finder sites in New Zealand. Builderscrack was estimated to have 4.5K branded searches compared to Airtasker’s 1.6K, and held a 47.6% Share of Search versus Airtasker’s 17.1%.
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Which is more popular in search, Airtasker or Builderscrack?
Compare the sites New Zealanders use to find and hire tradespeople. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Builderscrack, Airtasker. The figures are in the table below the chart.
View monthly share of search table
| Month | Builderscrack | Airtasker | NoCowboys | Yellow | Hire a Hubby |
|---|---|---|---|---|---|
| Oct 2025 | 47.9% | 12.3% | 15.9% | 15.5% | 8.5% |
| Nov 2025 | 49.6% | 12.7% | 16.4% | 12.8% | 8.4% |
| Dec 2025 | 45.2% | 18.4% | 13.1% | 13.9% | 9.3% |
| Jan 2026 | 50% | 17.4% | 13.9% | 10.5% | 8.2% |
| Feb 2026 | 52.8% | 13.1% | 14.4% | 10.9% | 8.9% |
| Mar 2026 | 49.8% | 16.1% | 13.6% | 10.3% | 10.2% |
| Apr 2026 | 46.9% | 14.8% | 15.6% | 12.1% | 10.5% |
| May 2026 | 47.1% | 14.9% | 15.9% | 12.2% | 9.9% |
| Jun 2026 | 47.3% | 14.9% | 15.8% | 12.7% | 9.4% |
| Jul 2026 | 47.9% | 17.2% | 15.1% | 12.4% | 7.4% |
| Aug 2026 | 47.6% | 17.1% | 13.7% | 12.3% | 9.3% |
| Sep 2026 | — | — | — | — | — |
How has the Airtasker and Builderscrack comparison changed over the last 12 months?
3 findings
- Builderscrack was ahead of Airtasker in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Airtasker’s estimated Share of Search among tradie finder sites in New Zealand moved from 12.3% to 17.1%, and its estimated monthly branded searches moved from 1.4K to 1.6K.
- Across the 11 months ending August 2026, Builderscrack’s estimated Share of Search among tradie finder sites in New Zealand moved from 47.9% to 47.6%, and its estimated monthly branded searches moved from 5.5K to 4.5K.
How did search popularity change for New Zealand tradie finder sites in August 2026?
2 changes
Estimated monthly branded searches for Airtasker in New Zealand rose 14.2% over 11 measured months, from 1.4K to 1.6K in August 2026.
Estimated monthly branded searches for Builderscrack in New Zealand fell 18.7% over 11 measured months, from 5.5K to 4.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Airtasker’s and Builderscrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Airtasker
5 branded search terms
- airtasker
- airtasker com
- airtasker near me
- airtasker nz
- airtasker reviews
Builderscrack
3 branded search terms
- builderscrack
- builderscrack new zealand
- builderscrack reviews
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.