Ninja vs Russell Hobbs:Which is more popular?
In September 2026, Russell Hobbs had more branded searches than Ninja among toaster oven brands in New Zealand. Russell Hobbs had about 1,650 branded searches, while Ninja had 1,270. Russell Hobbs made up 5.7% of all toaster oven brand searches we track, and Ninja accounted for 4.4%. When we asked ChatGPT and Google AI Overviews about toaster oven brands, Russell Hobbs appeared in four of the five answers and Ninja in two. Russell Hobbs was mentioned before Ninja in every answer.
Who do people search for more?
Russell Hobbs, about 30% more searches than Ninja
Who does AI mention more?
Russell Hobbs, mentioned in 4 of 5 answers, Ninja in 2
Who does AI recommend more?
Russell Hobbs, named ahead of Ninja in every answer
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Top toaster oven brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Russell Hobbs was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Ninja was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Russell Hobbs was listed before Ninja in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Russell Hobbs4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ninja2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
De'Longhi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about toaster oven brands
5 answers
Asked ChatGPT
“Which toaster oven brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best toaster oven brands in New Zealand?”
Asked ChatGPT
“What's the best toaster oven brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“toaster oven nz”
Searched Google, AI Overview
“best countertop oven”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Ninja or Russell Hobbs more popular in search?
This chart shows how often people search Google for Ninja and Russell Hobbs by name. Each line represents a brand's share of searches for all five toaster oven brands we track, month by month, from searches in New Zealand.
Share of searches by month for Russell Hobbs, Ninja. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | KitchenAid | De'Longhi | Russell Hobbs | Ninja |
|---|---|---|---|---|---|
| Oct 2025 | 46.6% | 25.8% | 18.7% | 5.2% | 3.6% |
| Nov 2025 | 42.6% | 33.2% | 15.4% | 4.5% | 4.3% |
| Dec 2025 | 41.5% | 33.5% | 16.4% | 4.3% | 4.2% |
| Jan 2026 | 43.9% | 28.4% | 18.5% | 4.7% | 4.6% |
| Feb 2026 | 43.5% | 28.3% | 19.2% | 4.9% | 4.2% |
| Mar 2026 | 45.3% | 26.4% | 20.1% | 4.8% | 3.3% |
| Apr 2026 | 46.8% | 22.5% | 21.8% | 4.8% | 4% |
| May 2026 | 48.3% | 21% | 22.3% | 4.7% | 3.7% |
| Jun 2026 | 48.1% | 21.1% | 22.1% | 4.9% | 3.8% |
| Jul 2026 | 47.7% | 20.5% | 22.5% | 5.3% | 4% |
| Aug 2026 | 46.3% | 20.9% | 23.7% | 5.4% | 3.7% |
| Sep 2026 | 46.4% | 22.4% | 21.1% | 5.7% | 4.4% |
How has the Ninja and Russell Hobbs comparison changed over the last 12 months?
3 findings
- Russell Hobbs was ahead of Ninja in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ninja’s share of searches among toaster oven brands in New Zealand moved from 3.6% to 4.4%, and its estimated monthly branded searches moved from 930 to 1.3K.
- Across the 12 months ending September 2026, Russell Hobbs’ share of searches among toaster oven brands in New Zealand moved from 5.2% to 5.7%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand toaster oven brands in September 2026?
2 changes
In September 2026, Ninja gained share of searches among toaster oven brands in New Zealand, from 3.7% to 4.4%.
Russell Hobbs’ share of searches among toaster oven brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.7% in September 2026.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Ninja’s and Russell Hobbs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ninja
2 branded search terms
- ninja blast
- ninja foodi
Russell Hobbs
5 branded search terms
- multicooker russell hobbs
- russell hobbs
- russell hobbs chopper
- russell hobbs jug
- russellhobbs
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