Brandwave

Tauranga recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 59.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff59.3%
  2. Hays24%
  3. Madison Recruitment14.1%
  4. Ryan + Alexander1.3%
  5. Jigsaw Staffing1.1%
  6. The Staffroom0.29%

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Share of SearchLeaderboard

Compare Tauranga recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Hays, Madison Recruitment. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffHaysMadison RecruitmentRyan + AlexanderJigsaw StaffingThe Staffroom
Oct 202562.8%23%12.8%0.58%0.58%0.26%
Nov 202561.8%24.5%12.6%0.47%0.47%0.1%
Dec 202561.7%22.5%14.3%0.74%0.61%0.13%
Jan 202658.1%25.2%15.7%0.7%0.3%0.1%
Feb 202659.5%22.6%15.9%0.71%0.92%0.31%
Mar 202656.8%26.9%14.5%0.73%0.73%0.24%
Apr 202656.1%28.1%13.9%0.86%0.86%0.17%
May 202660.6%24.2%13.4%0.77%0.92%0.15%
Jun 202662.1%22.7%13.4%0.68%0.94%0.16%
Jul 202659.8%23.5%14.5%0.76%1.3%0.12%
Aug 202659.3%24%14.1%1.3%1.1%0.29%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.OneStaff

    59.3%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · -0.5 points

  2. 2.Hays

    24%

    held 2nd · 4.1K estimated branded searches · +1.2% vs prior month · +0.5 points

  3. held 3rd · 2.4K estimated branded searches · -4% vs prior month · -0.5 points

  4. moved from 5th to 4th · 220 estimated branded searches · +69.2% vs prior month · +0.5 points

  5. moved from 4th to 5th · 180 estimated branded searches · -18.2% vs prior month · -0.2 points

  6. held 6th · 50 estimated branded searches · +150% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among tauranga recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 59.3% estimated Share of Search within this set. Hays is in 2nd place, 35.3 percentage points behind at 24% Share of Search.

New Zealand tauranga recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff62.8% → 59.3%62.8%Oct 202556.1%Apr 20261st
Hays23% → 24%28.1%Apr 202622.5%Dec 20252nd
Madison Recruitment12.8% → 14.1%15.9%Feb 202612.6%Nov 20253rd
Ryan + Alexander0.58% → 1.3%1.3%Aug 20260.47%Nov 20255th → 4th
Jigsaw Staffing0.58% → 1.1%1.3%Jul 20260.3%Jan 20264th → 5th
The Staffroom0.26% → 0.29%0.31%Feb 20260.1%Jan 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand decreased from 62.8% to 59.3%.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 23% to 24%.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 12.8% to 14.1%.
  • Across the 11 months ending August 2026, Ryan + Alexander’s estimated Share of Search among tauranga recruitment agencies in New Zealand increased from 0.58% to 1.3%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 62.8% in October 2025 and was lowest at 56.1% in April 2026.
  • Across the 11 months ending August 2026, Hays’ estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 28.1% in April 2026 and was lowest at 22.5% in December 2025.
  • Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among tauranga recruitment agencies in New Zealand peaked at 15.9% in February 2026 and was lowest at 12.6% in November 2025.
  • Across the 11 months ending August 2026, Ryan + Alexander rose from 5th to 4th among tauranga recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, Jigsaw Staffing fell from 4th to 5th among tauranga recruitment agencies in New Zealand.
  • Across the 11 months ending August 2026, The Staffroom held steady: its estimated Share of Search among tauranga recruitment agencies in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga recruitment agencies in August 2026?

  1. In August 2026, Ryan + Alexander overtook Jigsaw Staffing to rank 4th among tauranga recruitment agencies in New Zealand, at 1.3%.

  2. In August 2026, Hays gained estimated Share of Search among tauranga recruitment agencies in New Zealand, from 23.5% to 24%.

  3. In August 2026, OneStaff lost estimated Share of Search among tauranga recruitment agencies in New Zealand, from 59.8% to 59.3%.

  4. Estimated monthly branded searches for Jigsaw Staffing in New Zealand rose 63.6% over 11 measured months, from 110 to 180 in August 2026.

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