Tauranga funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 1.7K branded searches and 76.2% estimated Share of Search within this set.
Legacy Funerals76.2%
Elliotts Funeral Services18.9%
Jones & Company4.8%
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Share of SearchLeaderboard
Compare funeral directors serving Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Legacy Funerals, Elliotts Funeral Services, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 75.8% | 20.2% | 4% |
| Nov 2025 | 78.6% | 18.2% | 3.2% |
| Dec 2025 | 79.8% | 17.3% | 2.9% |
| Jan 2026 | 78.2% | 17.9% | 3.8% |
| Feb 2026 | 70.2% | 25.8% | 4% |
| Mar 2026 | 68.4% | 25.9% | 5.7% |
| Apr 2026 | 63.4% | 31.9% | 4.7% |
| May 2026 | 78.2% | 17.9% | 3.9% |
| Jun 2026 | 76.6% | 18.5% | 4.8% |
| Jul 2026 | 80.2% | 14.9% | 5% |
| Aug 2026 | 76.2% | 18.9% | 4.8% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 1.7K | +6.8% | -4 points | |
| 2, held 2nd | 18.9% | 430 | +43.3% | +4.1 points | |
| 3, held 3rd | 4.8% | 110 | +10% | -0.1 points |
76.2%
held 1st · 1.7K estimated branded searches · +6.8% vs prior month · -4 points
18.9%
held 2nd · 430 estimated branded searches · +43.3% vs prior month · +4.1 points
4.8%
held 3rd · 110 estimated branded searches · +10% vs prior month · -0.1 points
Compare search popularity between leading brands
Which brand is most popular in search among tauranga funeral directors in New Zealand?
3 brands
In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 1.7K branded searches and 76.2% estimated Share of Search within this set. Elliotts Funeral Services is in 2nd place, 57.3 percentage points behind at 18.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Legacy Funerals | 75.8% → 76.2% | 80.2%Jul 2026 | 63.4%Apr 2026 | 1st |
| Elliotts Funeral Services | 20.2% → 18.9% | 31.9%Apr 2026 | 14.9%Jul 2026 | 2nd |
| Jones & Company | 4% → 4.8% | 5.7%Mar 2026 | 2.9%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand decreased from 20.2% to 18.9%.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 80.2% in July 2026 and was lowest at 63.4% in April 2026.
- Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 31.9% in April 2026 and was lowest at 14.9% in July 2026.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.9% in December 2025.
- Across the 11 months ending August 2026, Legacy Funerals held steady: its estimated Share of Search among tauranga funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
3 changes
In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%.
In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%.
Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.
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