Elliotts Funeral Services vs Jones & Company:Which is more popular by branded search in New Zealand?
In August 2026, Elliotts Funeral Services had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Elliotts Funeral Services was estimated to have 430 branded searches compared to Jones & Company’s 110, and held an 18.9% Share of Search versus Jones & Company’s 4.8%.
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Which is more popular in search, Elliotts Funeral Services or Jones & Company?
Compare funeral directors serving Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elliotts Funeral Services, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 75.8% | 20.2% | 4% |
| Nov 2025 | 78.6% | 18.2% | 3.2% |
| Dec 2025 | 79.8% | 17.3% | 2.9% |
| Jan 2026 | 78.2% | 17.9% | 3.8% |
| Feb 2026 | 70.2% | 25.8% | 4% |
| Mar 2026 | 68.4% | 25.9% | 5.7% |
| Apr 2026 | 63.4% | 31.9% | 4.7% |
| May 2026 | 78.2% | 17.9% | 3.9% |
| Jun 2026 | 76.6% | 18.5% | 4.8% |
| Jul 2026 | 80.2% | 14.9% | 5% |
| Aug 2026 | 76.2% | 18.9% | 4.8% |
| Sep 2026 | — | — | — |
How has the Elliotts Funeral Services and Jones & Company comparison changed over the last 12 months?
3 findings
- Elliotts Funeral Services was ahead of Jones & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand moved from 20.2% to 18.9%, and its estimated monthly branded searches moved from 510 to 430.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 100 to 110.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
2 changes
In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%.
Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elliotts Funeral Services’ and Jones & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elliotts Funeral Services
3 branded search terms
- elliotts funeral services
- elliotts funeral services near me
- elliotts funeral services tauranga
Jones & Company
2 branded search terms
- jones & company
- jones and co tauranga
Put your own brand in this comparison
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