Tauranga funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 910 branded searches and 82% estimated Share of Search within this set.
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Share of SearchLeaderboard
Compare funeral directors serving Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Legacy Funerals, Elliotts Funeral Services, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 80.2% | 17.6% | 2.3% |
| Nov 2025 | 80.5% | 18.2% | 1.3% |
| Dec 2025 | 83.7% | 15% | 1.3% |
| Jan 2026 | 79.1% | 17.3% | 3.6% |
| Feb 2026 | 73.8% | 22.3% | 3.9% |
| Mar 2026 | 78.3% | 19.3% | 2.4% |
| Apr 2026 | 73.9% | 22.8% | 3.3% |
| May 2026 | 81.8% | 16.1% | 2.2% |
| Jun 2026 | 83.9% | 12.7% | 3.4% |
| Jul 2026 | 81.8% | 15.2% | 3% |
| Aug 2026 | 82% | 13.5% | 4.5% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 82% | 910 | +12.3% | +0.2 points | |
| 2, held 2nd | 13.5% | 150 | 0% | -1.6 points | |
| 3, held 3rd | 4.5% | 50 | +66.7% | +1.5 points |
82%
held 1st · 910 estimated branded searches · +12.3% vs prior month · +0.2 points
13.5%
held 2nd · 150 estimated branded searches · 0% vs prior month · -1.6 points
4.5%
held 3rd · 50 estimated branded searches · +66.7% vs prior month · +1.5 points
Compare search popularity between leading brands
Which brand is most popular in search among tauranga funeral directors in New Zealand?
3 brands
In August 2026, Legacy Funerals was the most searched among tauranga funeral directors in New Zealand, with an estimated 910 branded searches and 82% estimated Share of Search within this set. Elliotts Funeral Services is in 2nd place, 68.5 percentage points behind at 13.5% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Legacy Funerals | 80.2% → 82% | 83.9%Jun 2026 | 73.8%Feb 2026 | 1st |
 Elliotts Funeral Services | 17.6% → 13.5% | 22.8%Apr 2026 | 12.7%Jun 2026 | 2nd |
 Jones & Company | 2.3% → 4.5% | 4.5%Aug 2026 | 1.3%Nov 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand increased from 80.2% to 82%.
- Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand decreased from 17.6% to 13.5%.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand increased from 2.3% to 4.5%.
- Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 83.9% in June 2026 and was lowest at 73.8% in February 2026.
- Across the 11 months ending August 2026, Elliotts Funeral Services’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 22.8% in April 2026 and was lowest at 12.7% in June 2026.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand peaked at 4.5% in August 2026 and was lowest at 1.3% in November 2025.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
3 changes
In August 2026, Jones & Company gained estimated Share of Search among tauranga funeral directors in New Zealand, from 3% to 4.5%.
In August 2026, Elliotts Funeral Services lost estimated Share of Search among tauranga funeral directors in New Zealand, from 15.2% to 13.5%.
Estimated monthly branded searches for Legacy Funerals in New Zealand fell 13.3% over 11 measured months, from 1.1K to 910 in August 2026.
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