How popular isJones & Company in search?
In August 2026, there were an estimated 110 branded searches for Jones & Company in New Zealand which is up 10% over the last 11 months. Jones & Company holds 4.8% estimated Share of Search among New Zealand tauranga funeral directors and is ranked 3rd of 3 competitors for search popularity.
Legacy Funerals76.2%
Elliotts Funeral Services18.9%
Jones & Company4.8%
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Which tauranga funeral directors compete with Jones & Company?
Share of Search by month for Legacy Funerals, Elliotts Funeral Services, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 75.8% | 20.2% | 4% |
| Nov 2025 | 78.6% | 18.2% | 3.2% |
| Dec 2025 | 79.8% | 17.3% | 2.9% |
| Jan 2026 | 78.2% | 17.9% | 3.8% |
| Feb 2026 | 70.2% | 25.8% | 4% |
| Mar 2026 | 68.4% | 25.9% | 5.7% |
| Apr 2026 | 63.4% | 31.9% | 4.7% |
| May 2026 | 78.2% | 17.9% | 3.9% |
| Jun 2026 | 76.6% | 18.5% | 4.8% |
| Jul 2026 | 80.2% | 14.9% | 5% |
| Aug 2026 | 76.2% | 18.9% | 4.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 1.7K | +6.8% | -4 points | |
| 2, held 2nd | 18.9% | 430 | +43.3% | +4.1 points | |
| 3, held 3rd | 4.8% | 110 | +10% | -0.1 points |
76.2%
held 1st · 1.7K estimated branded searches · +6.8% vs prior month · -4 points
18.9%
held 2nd · 430 estimated branded searches · +43.3% vs prior month · +4.1 points
4.8%
held 3rd · 110 estimated branded searches · +10% vs prior month · -0.1 points
Compare search popularity between Jones & Company and its closest rivals
How has branded search demand for Jones & Company changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Jones & Company in New Zealand rose from 100 to 110.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand increased from 4% to 4.8%.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand peaked at 5.7% in March 2026 and was lowest at 2.9% in December 2025.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
3 changes
In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%.
In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%.
Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.
How is Jones & Company measured?
Brandwave collects information about searches that people make online using Jones & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- jones & company
- jones and co tauranga
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