Jones & Company vs Legacy Funerals:Which is more popular by branded search in New Zealand?
In August 2026, Legacy Funerals had more branded searches than Jones & Company among tauranga funeral directors in New Zealand. Legacy Funerals was estimated to have 1.7K branded searches compared to Jones & Company’s 110, and held a 76.2% Share of Search versus Jones & Company’s 4.8%.
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Which is more popular in search, Jones & Company or Legacy Funerals?
Compare funeral directors serving Tauranga, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Legacy Funerals, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 75.8% | 20.2% | 4% |
| Nov 2025 | 78.6% | 18.2% | 3.2% |
| Dec 2025 | 79.8% | 17.3% | 2.9% |
| Jan 2026 | 78.2% | 17.9% | 3.8% |
| Feb 2026 | 70.2% | 25.8% | 4% |
| Mar 2026 | 68.4% | 25.9% | 5.7% |
| Apr 2026 | 63.4% | 31.9% | 4.7% |
| May 2026 | 78.2% | 17.9% | 3.9% |
| Jun 2026 | 76.6% | 18.5% | 4.8% |
| Jul 2026 | 80.2% | 14.9% | 5% |
| Aug 2026 | 76.2% | 18.9% | 4.8% |
| Sep 2026 | — | — | — |
How has the Jones & Company and Legacy Funerals comparison changed over the last 12 months?
3 findings
- Legacy Funerals was ahead of Jones & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jones & Company’s estimated Share of Search among tauranga funeral directors in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 100 to 110.
- Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand moved from 75.8% to 76.2%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
2 changes
In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%.
Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jones & Company’s and Legacy Funerals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jones & Company
2 branded search terms
- jones & company
- jones and co tauranga
Legacy Funerals
5 branded search terms
- legacy funerals
- legacy funerals tauranga
- tauranga park funeral home
- todd gower funerals
- woodhill funeral home
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.