How popular isLegacy Funerals in search?
In August 2026, there were an estimated 1.7K branded searches for Legacy Funerals in New Zealand which is down 9.4% over the last 11 months. Legacy Funerals holds 76.2% estimated Share of Search among New Zealand tauranga funeral directors and is ranked 1st of 3 competitors for search popularity.
Legacy Funerals76.2%
Elliotts Funeral Services18.9%
Jones & Company4.8%
Follow Legacy Funerals and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which tauranga funeral directors compete with Legacy Funerals?
Share of Search by month for Legacy Funerals, Elliotts Funeral Services, Jones & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Legacy Funerals | Elliotts Funeral Services | Jones & Company |
|---|---|---|---|
| Oct 2025 | 75.8% | 20.2% | 4% |
| Nov 2025 | 78.6% | 18.2% | 3.2% |
| Dec 2025 | 79.8% | 17.3% | 2.9% |
| Jan 2026 | 78.2% | 17.9% | 3.8% |
| Feb 2026 | 70.2% | 25.8% | 4% |
| Mar 2026 | 68.4% | 25.9% | 5.7% |
| Apr 2026 | 63.4% | 31.9% | 4.7% |
| May 2026 | 78.2% | 17.9% | 3.9% |
| Jun 2026 | 76.6% | 18.5% | 4.8% |
| Jul 2026 | 80.2% | 14.9% | 5% |
| Aug 2026 | 76.2% | 18.9% | 4.8% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.2% | 1.7K | +6.8% | -4 points | |
| 2, held 2nd | 18.9% | 430 | +43.3% | +4.1 points | |
| 3, held 3rd | 4.8% | 110 | +10% | -0.1 points |
76.2%
held 1st · 1.7K estimated branded searches · +6.8% vs prior month · -4 points
18.9%
held 2nd · 430 estimated branded searches · +43.3% vs prior month · +4.1 points
4.8%
held 3rd · 110 estimated branded searches · +10% vs prior month · -0.1 points
Compare search popularity between Legacy Funerals and its closest rivals
How has branded search demand for Legacy Funerals changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Legacy Funerals in New Zealand fell from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Legacy Funerals’ estimated Share of Search among tauranga funeral directors in New Zealand peaked at 80.2% in July 2026 and was lowest at 63.4% in April 2026.
How did search popularity change for New Zealand tauranga funeral directors in August 2026?
3 changes
In August 2026, Elliotts Funeral Services gained estimated Share of Search among tauranga funeral directors in New Zealand, from 14.9% to 18.9%.
In August 2026, Legacy Funerals lost estimated Share of Search among tauranga funeral directors in New Zealand, from 80.2% to 76.2%.
Estimated monthly branded searches for Jones & Company in New Zealand rose 10% over 11 measured months, from 100 to 110 in August 2026.
How is Legacy Funerals measured?
Brandwave collects information about searches that people make online using Legacy Funerals’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- legacy funerals
- legacy funerals tauranga
- tauranga park funeral home
- todd gower funerals
- woodhill funeral home
Do you work for Legacy Funerals? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Legacy Funerals your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.