Stargazing tours in New Zealand:Which brands are most popular in search?
In August 2026, Dark Sky Project was the most searched among stargazing tours in New Zealand, with an estimated 8.3K branded searches and 62.2% estimated Share of Search within this set.
Dark Sky Project62.2%
Tekapo Star Gazing34.1%
Big Sky Stargazing3.7%
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Share of SearchLeaderboard
Compare the dark sky and stargazing tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dark Sky Project, Tekapo Star Gazing, Big Sky Stargazing. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Sky Project | Tekapo Star Gazing | Big Sky Stargazing |
|---|---|---|---|
| Oct 2025 | 70.1% | 26.4% | 3.4% |
| Nov 2025 | 68.4% | 28.3% | 3.3% |
| Dec 2025 | 61.7% | 34.2% | 4.2% |
| Jan 2026 | 61.9% | 34.5% | 3.7% |
| Feb 2026 | 62.1% | 34.2% | 3.7% |
| Mar 2026 | 59.9% | 36.6% | 3.5% |
| Apr 2026 | 64.3% | 31.9% | 3.8% |
| May 2026 | 62.2% | 34.8% | 3% |
| Jun 2026 | 54.9% | 41.2% | 4% |
| Jul 2026 | 58.7% | 37.1% | 4.3% |
| Aug 2026 | 62.2% | 34.1% | 3.7% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 8.3K | +22.2% | +3.6 points | |
| 2, held 2nd | 34.1% | 4.5K | +5.9% | -3 points | |
| 3, held 3rd | 3.7% | 490 | 0% | -0.6 points |
62.2%
held 1st · 8.3K estimated branded searches · +22.2% vs prior month · +3.6 points
34.1%
held 2nd · 4.5K estimated branded searches · +5.9% vs prior month · -3 points
3.7%
held 3rd · 490 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between leading brands
Which brand is most popular in search among stargazing tours in New Zealand?
3 brands
In August 2026, Dark Sky Project was the most searched among stargazing tours in New Zealand, with an estimated 8.3K branded searches and 62.2% estimated Share of Search within this set. Tekapo Star Gazing is in 2nd place, 28.2 percentage points behind at 34.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dark Sky Project | 70.1% → 62.2% | 70.1%Oct 2025 | 54.9%Jun 2026 | 1st |
| Tekapo Star Gazing | 26.4% → 34.1% | 41.2%Jun 2026 | 26.4%Oct 2025 | 2nd |
| Big Sky Stargazing | 3.4% → 3.7% | 4.3%Jul 2026 | 3%May 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand decreased from 70.1% to 62.2%.
- Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand increased from 26.4% to 34.1%.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand peaked at 70.1% in October 2025 and was lowest at 54.9% in June 2026.
- Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand peaked at 41.2% in June 2026 and was lowest at 26.4% in October 2025.
- Across the 11 months ending August 2026, Big Sky Stargazing’s estimated Share of Search among stargazing tours in New Zealand peaked at 4.3% in July 2026 and was lowest at 3% in May 2026.
- Across the 11 months ending August 2026, Big Sky Stargazing held steady: its estimated Share of Search among stargazing tours in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand stargazing tours in August 2026?
3 changes
In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%.
In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.
In August 2026, Big Sky Stargazing lost estimated Share of Search among stargazing tours in New Zealand, from 4.3% to 3.7%.
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