How popular isDark Sky Project in search?
In August 2026, there were an estimated 8.3K branded searches for Dark Sky Project in New Zealand which is down 32.9% over the last 11 months. Dark Sky Project holds 62.2% estimated Share of Search among New Zealand stargazing tours and is ranked 1st of 3 competitors for search popularity.
Dark Sky Project62.2%
Tekapo Star Gazing34.1%
Big Sky Stargazing3.7%
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Which stargazing tours compete with Dark Sky Project?
Share of Search by month for Dark Sky Project, Tekapo Star Gazing, Big Sky Stargazing. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Sky Project | Tekapo Star Gazing | Big Sky Stargazing |
|---|---|---|---|
| Oct 2025 | 70.1% | 26.4% | 3.4% |
| Nov 2025 | 68.4% | 28.3% | 3.3% |
| Dec 2025 | 61.7% | 34.2% | 4.2% |
| Jan 2026 | 61.9% | 34.5% | 3.7% |
| Feb 2026 | 62.1% | 34.2% | 3.7% |
| Mar 2026 | 59.9% | 36.6% | 3.5% |
| Apr 2026 | 64.3% | 31.9% | 3.8% |
| May 2026 | 62.2% | 34.8% | 3% |
| Jun 2026 | 54.9% | 41.2% | 4% |
| Jul 2026 | 58.7% | 37.1% | 4.3% |
| Aug 2026 | 62.2% | 34.1% | 3.7% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 62.2% | 8.3K | +22.2% | +3.6 points | |
| 2, held 2nd | 34.1% | 4.5K | +5.9% | -3 points | |
| 3, held 3rd | 3.7% | 490 | 0% | -0.6 points |
62.2%
held 1st · 8.3K estimated branded searches · +22.2% vs prior month · +3.6 points
34.1%
held 2nd · 4.5K estimated branded searches · +5.9% vs prior month · -3 points
3.7%
held 3rd · 490 estimated branded searches · 0% vs prior month · -0.6 points
Compare search popularity between Dark Sky Project and its closest rivals
How has branded search demand for Dark Sky Project changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dark Sky Project in New Zealand fell from 12.3K to 8.3K.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand decreased from 70.1% to 62.2%.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand peaked at 70.1% in October 2025 and was lowest at 54.9% in June 2026.
How did search popularity change for New Zealand stargazing tours in August 2026?
3 changes
In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%.
In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.
In August 2026, Big Sky Stargazing lost estimated Share of Search among stargazing tours in New Zealand, from 4.3% to 3.7%.
How is Dark Sky Project measured?
Brandwave collects information about searches that people make online using Dark Sky Project’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- dark sky project
- dark sky project crater experience
- dark sky project new zealand
- dark sky project nz
- dark sky project stargazing
- dark sky project summit experience
- darkskyproject
- darkskyproject co nz
- the dark sky project
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Is Dark Sky Project your brand?
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