Dark Sky Project vs Tekapo Star Gazing:Which is more popular by branded search in New Zealand?
In August 2026, Dark Sky Project had more branded searches than Tekapo Star Gazing among stargazing tours in New Zealand. Dark Sky Project was estimated to have 8.3K branded searches compared to Tekapo Star Gazing’s 4.5K, and held a 62.2% Share of Search versus Tekapo Star Gazing’s 34.1%.
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Which is more popular in search, Dark Sky Project or Tekapo Star Gazing?
Compare the dark sky and stargazing tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dark Sky Project, Tekapo Star Gazing. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Sky Project | Tekapo Star Gazing | Big Sky Stargazing |
|---|---|---|---|
| Oct 2025 | 70.1% | 26.4% | 3.4% |
| Nov 2025 | 68.4% | 28.3% | 3.3% |
| Dec 2025 | 61.7% | 34.2% | 4.2% |
| Jan 2026 | 61.9% | 34.5% | 3.7% |
| Feb 2026 | 62.1% | 34.2% | 3.7% |
| Mar 2026 | 59.9% | 36.6% | 3.5% |
| Apr 2026 | 64.3% | 31.9% | 3.8% |
| May 2026 | 62.2% | 34.8% | 3% |
| Jun 2026 | 54.9% | 41.2% | 4% |
| Jul 2026 | 58.7% | 37.1% | 4.3% |
| Aug 2026 | 62.2% | 34.1% | 3.7% |
| Sep 2026 | — | — | — |
How has the Dark Sky Project and Tekapo Star Gazing comparison changed over the last 12 months?
3 findings
- Dark Sky Project was ahead of Tekapo Star Gazing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dark Sky Project’s estimated Share of Search among stargazing tours in New Zealand moved from 70.1% to 62.2%, and its estimated monthly branded searches moved from 12.3K to 8.3K.
- Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand moved from 26.4% to 34.1%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand stargazing tours in August 2026?
2 changes
In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%.
In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Dark Sky Project’s and Tekapo Star Gazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dark Sky Project
9 branded search terms
- dark sky project
- dark sky project crater experience
- dark sky project new zealand
- dark sky project nz
- dark sky project stargazing
- dark sky project summit experience
- darkskyproject
- darkskyproject co nz
- the dark sky project
Tekapo Star Gazing
6 branded search terms
- lake tekapo star gazing hot pools
- tekapo chinese stargazing
- tekapo star gazing
- tekapo star gazing hot pools
- tekapo star gazing tour
- tekapostargazing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.