Brandwave

How popular isTekapo Star Gazing in search?

In August 2026, there were an estimated 4.5K branded searches for Tekapo Star Gazing in New Zealand which held steady over the last 11 months. Tekapo Star Gazing holds 34.1% estimated Share of Search among New Zealand stargazing tours and is ranked 2nd of 3 competitors for search popularity.

Share of Search, August 2026
  1. Dark Sky Project62.2%
  2. Tekapo Star Gazing34.1%
  3. Big Sky Stargazing3.7%
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Which stargazing tours compete with Tekapo Star Gazing?

Tekapo Star Gazing against stargazing tours in New Zealand, by month

Share of Search by month for Dark Sky Project, Tekapo Star Gazing, Big Sky Stargazing. The figures are in the table below the chart.

View monthly share of search table
MonthDark Sky ProjectTekapo Star GazingBig Sky Stargazing
Oct 202570.1%26.4%3.4%
Nov 202568.4%28.3%3.3%
Dec 202561.7%34.2%4.2%
Jan 202661.9%34.5%3.7%
Feb 202662.1%34.2%3.7%
Mar 202659.9%36.6%3.5%
Apr 202664.3%31.9%3.8%
May 202662.2%34.8%3%
Jun 202654.9%41.2%4%
Jul 202658.7%37.1%4.3%
Aug 202662.2%34.1%3.7%
Sep 2026———
  1. held 1st · 8.3K estimated branded searches · +22.2% vs prior month · +3.6 points

  2. held 2nd · 4.5K estimated branded searches · +5.9% vs prior month · -3 points

  3. held 3rd · 490 estimated branded searches · 0% vs prior month · -0.6 points

Compare search popularity between Tekapo Star Gazing and its closest rivals

How has branded search demand for Tekapo Star Gazing changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tekapo Star Gazing in New Zealand held steady, from 4.6K to 4.5K.
  • Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand increased from 26.4% to 34.1%.
  • Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand peaked at 41.2% in June 2026 and was lowest at 26.4% in October 2025.

How did search popularity change for New Zealand stargazing tours in August 2026?

  1. In August 2026, Dark Sky Project gained estimated Share of Search among stargazing tours in New Zealand, from 58.7% to 62.2%.

  2. In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.

  3. In August 2026, Big Sky Stargazing lost estimated Share of Search among stargazing tours in New Zealand, from 4.3% to 3.7%.

How is Tekapo Star Gazing measured?

Brandwave collects information about searches that people make online using Tekapo Star Gazing’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • lake tekapo star gazing hot pools
  • tekapo chinese stargazing
  • tekapo star gazing
  • tekapo star gazing hot pools
  • tekapo star gazing tour
  • tekapostargazing

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How the Brand Demand Index is measured

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Is Tekapo Star Gazing your brand?

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