Big Sky Stargazing vs Tekapo Star Gazing:Which is more popular by branded search in New Zealand?
In August 2026, Tekapo Star Gazing had more branded searches than Big Sky Stargazing among stargazing tours in New Zealand. Tekapo Star Gazing was estimated to have 4.5K branded searches compared to Big Sky Stargazing’s 490, and held a 34.1% Share of Search versus Big Sky Stargazing’s 3.7%.
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Which is more popular in search, Big Sky Stargazing or Tekapo Star Gazing?
Compare the dark sky and stargazing tour operators visitors book in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tekapo Star Gazing, Big Sky Stargazing. The figures are in the table below the chart.
View monthly share of search table
| Month | Dark Sky Project | Tekapo Star Gazing | Big Sky Stargazing |
|---|---|---|---|
| Oct 2025 | 70.1% | 26.4% | 3.4% |
| Nov 2025 | 68.4% | 28.3% | 3.3% |
| Dec 2025 | 61.7% | 34.2% | 4.2% |
| Jan 2026 | 61.9% | 34.5% | 3.7% |
| Feb 2026 | 62.1% | 34.2% | 3.7% |
| Mar 2026 | 59.9% | 36.6% | 3.5% |
| Apr 2026 | 64.3% | 31.9% | 3.8% |
| May 2026 | 62.2% | 34.8% | 3% |
| Jun 2026 | 54.9% | 41.2% | 4% |
| Jul 2026 | 58.7% | 37.1% | 4.3% |
| Aug 2026 | 62.2% | 34.1% | 3.7% |
| Sep 2026 | — | — | — |
How has the Big Sky Stargazing and Tekapo Star Gazing comparison changed over the last 12 months?
3 findings
- Tekapo Star Gazing was ahead of Big Sky Stargazing in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Big Sky Stargazing’s estimated Share of Search among stargazing tours in New Zealand moved from 3.4% to 3.7%, and its estimated monthly branded searches moved from 600 to 490.
- Across the 11 months ending August 2026, Tekapo Star Gazing’s estimated Share of Search among stargazing tours in New Zealand moved from 26.4% to 34.1%, and its estimated monthly branded searches moved from 4.6K to 4.5K.
How did search popularity change for New Zealand stargazing tours in August 2026?
2 changes
In August 2026, Tekapo Star Gazing lost estimated Share of Search among stargazing tours in New Zealand, from 37.1% to 34.1%.
In August 2026, Big Sky Stargazing lost estimated Share of Search among stargazing tours in New Zealand, from 4.3% to 3.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Big Sky Stargazing’s and Tekapo Star Gazing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Big Sky Stargazing
3 branded search terms
- big sky stargazing
- big sky stargazing new zealand
- hermitage co nz
Tekapo Star Gazing
6 branded search terms
- lake tekapo star gazing hot pools
- tekapo chinese stargazing
- tekapo star gazing
- tekapo star gazing hot pools
- tekapo star gazing tour
- tekapostargazing
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.