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Stadiums and arenas in New Zealand:Which brands are most popular in search?

In August 2026, Spark Arena was the most searched among stadiums and arenas in New Zealand, with an estimated 79.2K branded searches and 38.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Spark Arena38.6%
  2. Eden Park30.3%
  3. Go Media Stadium20%
  4. One New Zealand Stadium6.7%
  5. Forsyth Barr Stadium2.2%
  6. FMG Stadium Waikato1.8%
  7. Sky Stadium0.4%

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Share of SearchLeaderboard

Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among stadiums and arenas in New Zealand, by month

Share of Search by month for Spark Arena, Eden Park, Go Media Stadium, One New Zealand Stadium, Forsyth Barr Stadium. The figures are in the table below the chart.

View monthly share of search table
MonthSpark ArenaEden ParkGo Media StadiumOne New Zealand StadiumForsyth Barr StadiumFMG Stadium WaikatoSky Stadium
Oct 202524%45.8%17.9%3.4%2.4%0.83%5.7%
Nov 202532.6%50%9%2.4%1.2%0.53%4.3%
Dec 202539.5%23.1%20.4%6.7%1.4%1.2%7.7%
Jan 202620.8%23.5%42.2%3.3%0.9%0.59%8.7%
Feb 202629.1%45.1%7.8%3.8%3.4%4.2%6.6%
Mar 202621.3%41.5%23.4%6.7%3.1%1.7%2.3%
Apr 202622.6%23.1%16.3%26.9%3.9%4.8%2.3%
May 202630.3%21.5%23%18.9%2%3.7%0.65%
Jun 202629.1%20.9%14.8%24.4%1.6%8%1.4%
Jul 202629.8%46%10.1%10.1%2%1.6%0.46%
Aug 202638.6%30.3%20%6.7%2.2%1.8%0.4%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.Spark Arena

    38.6%

    moved from 2nd to 1st · 79.2K estimated branded searches · +19.5% vs prior month · +8.9 points

  2. 2.Eden Park

    30.3%

    moved from 1st to 2nd · 62.1K estimated branded searches · -39.3% vs prior month · -15.7 points

  3. 3.Go Media Stadium

    20%

    held 3rd · 41K estimated branded searches · +82.5% vs prior month · +9.9 points

  4. 4.One New Zealand Stadium

    6.7%

    held 4th · 13.7K estimated branded searches · -38.7% vs prior month · -3.4 points

  5. 5.Forsyth Barr Stadium

    2.2%

    held 5th · 4.4K estimated branded searches · 0% vs prior month · +0.2 points

  6. 6.FMG Stadium Waikato

    1.8%

    held 6th · 3.6K estimated branded searches · 0% vs prior month · +0.1 points

  7. 7.Sky Stadium

    0.4%

    held 7th · 810 estimated branded searches · -20.6% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among stadiums and arenas in New Zealand?

In August 2026, Spark Arena was the most searched among stadiums and arenas in New Zealand, with an estimated 79.2K branded searches and 38.6% estimated Share of Search within this set. Eden Park is in 2nd place, 8.3 percentage points behind at 30.3% Share of Search.

New Zealand stadiums and arenas, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Spark Arena24% → 38.6%39.5%Dec 202520.8%Jan 20262nd → 1st
Eden Park45.8% → 30.3%50%Nov 202520.9%Jun 20261st → 2nd
Go Media Stadium17.9% → 20%42.2%Jan 20267.8%Feb 20263rd
One New Zealand Stadium3.4% → 6.7%26.9%Apr 20262.4%Nov 20255th → 4th
Forsyth Barr Stadium2.4% → 2.2%3.9%Apr 20260.9%Jan 20266th → 5th
FMG Stadium Waikato0.83% → 1.8%8%Jun 20260.53%Nov 20257th → 6th
Sky Stadium5.7% → 0.4%8.7%Jan 20260.4%Aug 20264th → 7th

Each finding as a sentence

  • Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand increased from 24% to 38.6%.
  • Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand decreased from 45.8% to 30.3%.
  • Across the 11 months ending August 2026, Go Media Stadium’s estimated Share of Search among stadiums and arenas in New Zealand increased from 17.9% to 20%.
  • Across the 11 months ending August 2026, One New Zealand Stadium’s estimated Share of Search among stadiums and arenas in New Zealand increased from 3.4% to 6.7%.
  • Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand increased from 0.83% to 1.8%.
  • Across the 11 months ending August 2026, Sky Stadium’s estimated Share of Search among stadiums and arenas in New Zealand decreased from 5.7% to 0.4%.
  • Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 39.5% in December 2025 and was lowest at 20.8% in January 2026.
  • Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 50% in November 2025 and was lowest at 20.9% in June 2026.
  • Across the 11 months ending August 2026, Go Media Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 42.2% in January 2026 and was lowest at 7.8% in February 2026.
  • Across the 11 months ending August 2026, One New Zealand Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 26.9% in April 2026 and was lowest at 2.4% in November 2025.
  • Across the 11 months ending August 2026, Forsyth Barr Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 3.9% in April 2026 and was lowest at 0.9% in January 2026.
  • Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 8% in June 2026 and was lowest at 0.53% in November 2025.
  • Across the 11 months ending August 2026, Sky Stadium’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 8.7% in January 2026 and was lowest at 0.4% in August 2026.
  • Across the 11 months ending August 2026, Spark Arena rose from 2nd to 1st among stadiums and arenas in New Zealand.
  • Across the 11 months ending August 2026, Eden Park fell from 1st to 2nd among stadiums and arenas in New Zealand.
  • Across the 11 months ending August 2026, One New Zealand Stadium rose from 5th to 4th among stadiums and arenas in New Zealand.
  • Across the 11 months ending August 2026, Forsyth Barr Stadium rose from 6th to 5th among stadiums and arenas in New Zealand.
  • Across the 11 months ending August 2026, FMG Stadium Waikato rose from 7th to 6th among stadiums and arenas in New Zealand.
  • Across the 11 months ending August 2026, Sky Stadium fell from 4th to 7th among stadiums and arenas in New Zealand.

How did search popularity change for New Zealand stadiums and arenas in August 2026?

  1. In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.

  2. In August 2026, Go Media Stadium gained estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 20%.

  3. In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.

  4. In August 2026, One New Zealand Stadium lost estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 6.7%.

  5. Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Sky Stadium in New Zealand fell 93.8% over 11 measured months, from 13K to 810 in August 2026.

  7. Estimated monthly branded searches for Forsyth Barr Stadium in New Zealand fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

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