How popular isFMG Stadium Waikato in search?
In August 2026, there were an estimated 3.6K branded searches for FMG Stadium Waikato in New Zealand which is up 89.5% over the last 11 months. FMG Stadium Waikato holds 1.8% estimated Share of Search among New Zealand stadiums and arenas and is ranked 6th of 7 competitors for search popularity.
Spark Arena38.6%
Eden Park30.3%
Go Media Stadium20%
One New Zealand Stadium6.7%
Forsyth Barr Stadium2.2%
FMG Stadium Waikato1.8%
Sky Stadium0.4%
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Which stadiums and arenas compete with FMG Stadium Waikato?
Share of Search by month for Spark Arena, Eden Park, Go Media Stadium, One New Zealand Stadium, Forsyth Barr Stadium, FMG Stadium Waikato. The figures are in the table below the chart.
View monthly share of search table
| Month | Spark Arena | Eden Park | Go Media Stadium | One New Zealand Stadium | Forsyth Barr Stadium | FMG Stadium Waikato | Sky Stadium |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 45.8% | 17.9% | 3.4% | 2.4% | 0.83% | 5.7% |
| Nov 2025 | 32.6% | 50% | 9% | 2.4% | 1.2% | 0.53% | 4.3% |
| Dec 2025 | 39.5% | 23.1% | 20.4% | 6.7% | 1.4% | 1.2% | 7.7% |
| Jan 2026 | 20.8% | 23.5% | 42.2% | 3.3% | 0.9% | 0.59% | 8.7% |
| Feb 2026 | 29.1% | 45.1% | 7.8% | 3.8% | 3.4% | 4.2% | 6.6% |
| Mar 2026 | 21.3% | 41.5% | 23.4% | 6.7% | 3.1% | 1.7% | 2.3% |
| Apr 2026 | 22.6% | 23.1% | 16.3% | 26.9% | 3.9% | 4.8% | 2.3% |
| May 2026 | 30.3% | 21.5% | 23% | 18.9% | 2% | 3.7% | 0.65% |
| Jun 2026 | 29.1% | 20.9% | 14.8% | 24.4% | 1.6% | 8% | 1.4% |
| Jul 2026 | 29.8% | 46% | 10.1% | 10.1% | 2% | 1.6% | 0.46% |
| Aug 2026 | 38.6% | 30.3% | 20% | 6.7% | 2.2% | 1.8% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 38.6% | 79.2K | +19.5% | +8.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 30.3% | 62.1K | -39.3% | -15.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 20% | 41K | +82.5% | +9.9 points | |
| 4, held 4th | 6.7% | 13.7K | -38.7% | -3.4 points | |
| 5, held 5th | 2.2% | 4.4K | 0% | +0.2 points | |
| 6, held 6th | 1.8% | 3.6K | 0% | +0.1 points | |
| 7, held 7th | 0.4% | 810 | -20.6% | -0.1 points |
38.6%
moved from 2nd to 1st · 79.2K estimated branded searches · +19.5% vs prior month · +8.9 points
30.3%
moved from 1st to 2nd · 62.1K estimated branded searches · -39.3% vs prior month · -15.7 points
20%
held 3rd · 41K estimated branded searches · +82.5% vs prior month · +9.9 points
6.7%
held 4th · 13.7K estimated branded searches · -38.7% vs prior month · -3.4 points
2.2%
held 5th · 4.4K estimated branded searches · 0% vs prior month · +0.2 points
1.8%
held 6th · 3.6K estimated branded searches · 0% vs prior month · +0.1 points
0.4%
held 7th · 810 estimated branded searches · -20.6% vs prior month · -0.1 points
Compare search popularity between FMG Stadium Waikato and its closest rivals
- FMG Stadium Waikato vs Eden Park: compare search popularity
- FMG Stadium Waikato vs Go Media Stadium: compare search popularity
- FMG Stadium Waikato vs One New Zealand Stadium: compare search popularity
- FMG Stadium Waikato vs Forsyth Barr Stadium: compare search popularity
- FMG Stadium Waikato vs Sky Stadium: compare search popularity
- Compare FMG Stadium Waikato with any brand
How has branded search demand for FMG Stadium Waikato changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose from 1.9K to 3.6K.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand increased from 0.83% to 1.8%.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 8% in June 2026 and was lowest at 0.53% in November 2025.
- Across the 11 months ending August 2026, FMG Stadium Waikato rose from 7th to 6th among stadiums and arenas in New Zealand.
How did search popularity change for New Zealand stadiums and arenas in August 2026?
6 changes
In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.
In August 2026, Go Media Stadium gained estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 20%.
In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.
In August 2026, One New Zealand Stadium lost estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 6.7%.
Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.
Estimated monthly branded searches for Sky Stadium in New Zealand fell 93.8% over 11 measured months, from 13K to 810 in August 2026.
How is FMG Stadium Waikato measured?
Brandwave collects information about searches that people make online using FMG Stadium Waikato’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- fmg stadium waikato
- fmg stadium waikato stadium
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