FMG Stadium Waikato vs Forsyth Barr Stadium:Which is more popular by branded search in New Zealand?
In August 2026, Forsyth Barr Stadium had more branded searches than FMG Stadium Waikato among stadiums and arenas in New Zealand. Forsyth Barr Stadium was estimated to have 4.4K branded searches compared to FMG Stadium Waikato’s 3.6K, and held a 2.2% Share of Search versus FMG Stadium Waikato’s 1.8%.
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Which is more popular in search, FMG Stadium Waikato or Forsyth Barr Stadium?
Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Forsyth Barr Stadium, FMG Stadium Waikato. The figures are in the table below the chart.
View monthly share of search table
| Month | Spark Arena | Eden Park | Go Media Stadium | One New Zealand Stadium | Forsyth Barr Stadium | FMG Stadium Waikato | Sky Stadium |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 45.8% | 17.9% | 3.4% | 2.4% | 0.83% | 5.7% |
| Nov 2025 | 32.6% | 50% | 9% | 2.4% | 1.2% | 0.53% | 4.3% |
| Dec 2025 | 39.5% | 23.1% | 20.4% | 6.7% | 1.4% | 1.2% | 7.7% |
| Jan 2026 | 20.8% | 23.5% | 42.2% | 3.3% | 0.9% | 0.59% | 8.7% |
| Feb 2026 | 29.1% | 45.1% | 7.8% | 3.8% | 3.4% | 4.2% | 6.6% |
| Mar 2026 | 21.3% | 41.5% | 23.4% | 6.7% | 3.1% | 1.7% | 2.3% |
| Apr 2026 | 22.6% | 23.1% | 16.3% | 26.9% | 3.9% | 4.8% | 2.3% |
| May 2026 | 30.3% | 21.5% | 23% | 18.9% | 2% | 3.7% | 0.65% |
| Jun 2026 | 29.1% | 20.9% | 14.8% | 24.4% | 1.6% | 8% | 1.4% |
| Jul 2026 | 29.8% | 46% | 10.1% | 10.1% | 2% | 1.6% | 0.46% |
| Aug 2026 | 38.6% | 30.3% | 20% | 6.7% | 2.2% | 1.8% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the FMG Stadium Waikato and Forsyth Barr Stadium comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: FMG Stadium Waikato took it in February 2026, Forsyth Barr Stadium took it in March 2026, FMG Stadium Waikato took it in April 2026, Forsyth Barr Stadium took it in July 2026.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand moved from 0.83% to 1.8%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 11 months ending August 2026, Forsyth Barr Stadium’s estimated Share of Search among stadiums and arenas in New Zealand moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
How did search popularity change for New Zealand stadiums and arenas in August 2026?
2 changes
Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.
Estimated monthly branded searches for Forsyth Barr Stadium in New Zealand fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using FMG Stadium Waikato’s and Forsyth Barr Stadium’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
FMG Stadium Waikato
2 branded search terms
- fmg stadium waikato
- fmg stadium waikato stadium
Forsyth Barr Stadium
2 branded search terms
- forsyth barr stadium
- forsyth barr stadium concert
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