Brandwave

How popular isSpark Arena in search?

In August 2026, there were an estimated 79.2K branded searches for Spark Arena in New Zealand which is up 43.9% over the last 11 months. Spark Arena holds 38.6% estimated Share of Search among New Zealand stadiums and arenas and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. Spark Arena38.6%
  2. Eden Park30.3%
  3. Go Media Stadium20%
  4. One New Zealand Stadium6.7%
  5. Forsyth Barr Stadium2.2%
  6. FMG Stadium Waikato1.8%
  7. Sky Stadium0.4%
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Which stadiums and arenas compete with Spark Arena?

Spark Arena against stadiums and arenas in New Zealand, by month

Share of Search by month for Spark Arena, Eden Park, Go Media Stadium, One New Zealand Stadium, Forsyth Barr Stadium. The figures are in the table below the chart.

View monthly share of search table
MonthSpark ArenaEden ParkGo Media StadiumOne New Zealand StadiumForsyth Barr StadiumFMG Stadium WaikatoSky Stadium
Oct 202524%45.8%17.9%3.4%2.4%0.83%5.7%
Nov 202532.6%50%9%2.4%1.2%0.53%4.3%
Dec 202539.5%23.1%20.4%6.7%1.4%1.2%7.7%
Jan 202620.8%23.5%42.2%3.3%0.9%0.59%8.7%
Feb 202629.1%45.1%7.8%3.8%3.4%4.2%6.6%
Mar 202621.3%41.5%23.4%6.7%3.1%1.7%2.3%
Apr 202622.6%23.1%16.3%26.9%3.9%4.8%2.3%
May 202630.3%21.5%23%18.9%2%3.7%0.65%
Jun 202629.1%20.9%14.8%24.4%1.6%8%1.4%
Jul 202629.8%46%10.1%10.1%2%1.6%0.46%
Aug 202638.6%30.3%20%6.7%2.2%1.8%0.4%
Sep 2026———————

  1. 1.Spark Arena

    38.6%

    moved from 2nd to 1st · 79.2K estimated branded searches · +19.5% vs prior month · +8.9 points

  2. 2.Eden Park

    30.3%

    moved from 1st to 2nd · 62.1K estimated branded searches · -39.3% vs prior month · -15.7 points

  3. 3.Go Media Stadium

    20%

    held 3rd · 41K estimated branded searches · +82.5% vs prior month · +9.9 points

  4. 4.One New Zealand Stadium

    6.7%

    held 4th · 13.7K estimated branded searches · -38.7% vs prior month · -3.4 points

  5. 5.Forsyth Barr Stadium

    2.2%

    held 5th · 4.4K estimated branded searches · 0% vs prior month · +0.2 points

  6. 6.FMG Stadium Waikato

    1.8%

    held 6th · 3.6K estimated branded searches · 0% vs prior month · +0.1 points

  7. 7.Sky Stadium

    0.4%

    held 7th · 810 estimated branded searches · -20.6% vs prior month · -0.1 points

Compare search popularity between Spark Arena and its closest rivals

How has branded search demand for Spark Arena changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Spark Arena in New Zealand rose from 55K to 79.2K.
  • Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand increased from 24% to 38.6%.
  • Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand peaked at 39.5% in December 2025 and was lowest at 20.8% in January 2026.
  • Across the 11 months ending August 2026, Spark Arena rose from 2nd to 1st among stadiums and arenas in New Zealand.

How did search popularity change for New Zealand stadiums and arenas in August 2026?

  1. In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.

  2. In August 2026, Go Media Stadium gained estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 20%.

  3. In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.

  4. In August 2026, One New Zealand Stadium lost estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 6.7%.

  5. Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.

  6. Estimated monthly branded searches for Sky Stadium in New Zealand fell 93.8% over 11 measured months, from 13K to 810 in August 2026.

How is Spark Arena measured?

Brandwave collects information about searches that people make online using Spark Arena’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

21 branded search terms

  • concert at spark arena tonight
  • concert spark arena
  • spark arena
  • spark arena address
  • spark arena concert today
  • spark arena concert tonight
  • spark arena events
  • spark arena inside
  • spark arena layout
  • spark arena location
  • spark arena map
  • spark arena near me
  • spark arena seating chart
  • spark arena seating plan
  • spark arena seating view
  • spark arena shows
  • spark arena tickets
  • spark arena today
  • spark arena tonight
  • sparkarena
  • sparkarena co nz

Do you work for Spark Arena? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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