Eden Park vs Spark Arena:Which is more popular by branded search in New Zealand?
In August 2026, Spark Arena had more branded searches than Eden Park among stadiums and arenas in New Zealand. Spark Arena was estimated to have 79.2K branded searches compared to Eden Park’s 62.1K, and held a 38.6% Share of Search versus Eden Park’s 30.3%.
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Which is more popular in search, Eden Park or Spark Arena?
Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spark Arena, Eden Park. The figures are in the table below the chart.
View monthly share of search table
| Month | Spark Arena | Eden Park | Go Media Stadium | One New Zealand Stadium | Forsyth Barr Stadium | FMG Stadium Waikato | Sky Stadium |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 45.8% | 17.9% | 3.4% | 2.4% | 0.83% | 5.7% |
| Nov 2025 | 32.6% | 50% | 9% | 2.4% | 1.2% | 0.53% | 4.3% |
| Dec 2025 | 39.5% | 23.1% | 20.4% | 6.7% | 1.4% | 1.2% | 7.7% |
| Jan 2026 | 20.8% | 23.5% | 42.2% | 3.3% | 0.9% | 0.59% | 8.7% |
| Feb 2026 | 29.1% | 45.1% | 7.8% | 3.8% | 3.4% | 4.2% | 6.6% |
| Mar 2026 | 21.3% | 41.5% | 23.4% | 6.7% | 3.1% | 1.7% | 2.3% |
| Apr 2026 | 22.6% | 23.1% | 16.3% | 26.9% | 3.9% | 4.8% | 2.3% |
| May 2026 | 30.3% | 21.5% | 23% | 18.9% | 2% | 3.7% | 0.65% |
| Jun 2026 | 29.1% | 20.9% | 14.8% | 24.4% | 1.6% | 8% | 1.4% |
| Jul 2026 | 29.8% | 46% | 10.1% | 10.1% | 2% | 1.6% | 0.46% |
| Aug 2026 | 38.6% | 30.3% | 20% | 6.7% | 2.2% | 1.8% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Eden Park and Spark Arena comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 11 months ending August 2026: Spark Arena took it in December 2025, Eden Park took it in January 2026, Spark Arena took it in May 2026, Eden Park took it in July 2026, Spark Arena took it in August 2026.
- Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand moved from 45.8% to 30.3%, and its estimated monthly branded searches moved from 105K to 62.1K.
- Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand moved from 24% to 38.6%, and its estimated monthly branded searches moved from 55K to 79.2K.
How did search popularity change for New Zealand stadiums and arenas in August 2026?
2 changes
In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.
In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Eden Park’s and Spark Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eden Park
14 branded search terms
- eden park
- eden park concert
- eden park events
- eden park near me
- eden park new zealand
- eden park nz
- eden park online
- eden park stadium
- eden park website
- edenpark
- edenpark co nz
- edenpark events
- edenpark nz
- edenpark stadium
Spark Arena
21 branded search terms
- concert at spark arena tonight
- concert spark arena
- spark arena
- spark arena address
- spark arena concert today
- spark arena concert tonight
- spark arena events
- spark arena inside
- spark arena layout
- spark arena location
- spark arena map
- spark arena near me
- spark arena seating chart
- spark arena seating plan
- spark arena seating view
- spark arena shows
- spark arena tickets
- spark arena today
- spark arena tonight
- sparkarena
- sparkarena co nz
Put your own brand in this comparison
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