Go Media Stadium vs Spark Arena:Which is more popular by branded search in New Zealand?
In August 2026, Spark Arena had more branded searches than Go Media Stadium among stadiums and arenas in New Zealand. Spark Arena was estimated to have 79.2K branded searches compared to Go Media Stadium’s 41K, and held a 38.6% Share of Search versus Go Media Stadium’s 20%.
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Which is more popular in search, Go Media Stadium or Spark Arena?
Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Spark Arena, Go Media Stadium. The figures are in the table below the chart.
View monthly share of search table
| Month | Spark Arena | Eden Park | Go Media Stadium | One New Zealand Stadium | Forsyth Barr Stadium | FMG Stadium Waikato | Sky Stadium |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 45.8% | 17.9% | 3.4% | 2.4% | 0.83% | 5.7% |
| Nov 2025 | 32.6% | 50% | 9% | 2.4% | 1.2% | 0.53% | 4.3% |
| Dec 2025 | 39.5% | 23.1% | 20.4% | 6.7% | 1.4% | 1.2% | 7.7% |
| Jan 2026 | 20.8% | 23.5% | 42.2% | 3.3% | 0.9% | 0.59% | 8.7% |
| Feb 2026 | 29.1% | 45.1% | 7.8% | 3.8% | 3.4% | 4.2% | 6.6% |
| Mar 2026 | 21.3% | 41.5% | 23.4% | 6.7% | 3.1% | 1.7% | 2.3% |
| Apr 2026 | 22.6% | 23.1% | 16.3% | 26.9% | 3.9% | 4.8% | 2.3% |
| May 2026 | 30.3% | 21.5% | 23% | 18.9% | 2% | 3.7% | 0.65% |
| Jun 2026 | 29.1% | 20.9% | 14.8% | 24.4% | 1.6% | 8% | 1.4% |
| Jul 2026 | 29.8% | 46% | 10.1% | 10.1% | 2% | 1.6% | 0.46% |
| Aug 2026 | 38.6% | 30.3% | 20% | 6.7% | 2.2% | 1.8% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Go Media Stadium and Spark Arena comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Go Media Stadium took it in January 2026, Spark Arena took it in February 2026, Go Media Stadium took it in March 2026, Spark Arena took it in April 2026.
- Across the 11 months ending August 2026, Go Media Stadium’s estimated Share of Search among stadiums and arenas in New Zealand moved from 17.9% to 20%, and its estimated monthly branded searches held steady at 41K.
- Across the 11 months ending August 2026, Spark Arena’s estimated Share of Search among stadiums and arenas in New Zealand moved from 24% to 38.6%, and its estimated monthly branded searches moved from 55K to 79.2K.
How did search popularity change for New Zealand stadiums and arenas in August 2026?
2 changes
In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.
In August 2026, Go Media Stadium gained estimated Share of Search among stadiums and arenas in New Zealand, from 10.1% to 20%.
How each brand is measured
Brandwave collects information about searches that people make online using Go Media Stadium’s and Spark Arena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Go Media Stadium
6 branded search terms
- aucklandstadiums co nz
- go media stadium
- go media stadium concert
- go media stadium events
- go media stadium new zealand
- go media stadium nz
Spark Arena
21 branded search terms
- concert at spark arena tonight
- concert spark arena
- spark arena
- spark arena address
- spark arena concert today
- spark arena concert tonight
- spark arena events
- spark arena inside
- spark arena layout
- spark arena location
- spark arena map
- spark arena near me
- spark arena seating chart
- spark arena seating plan
- spark arena seating view
- spark arena shows
- spark arena tickets
- spark arena today
- spark arena tonight
- sparkarena
- sparkarena co nz
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