Eden Park vs FMG Stadium Waikato:Which is more popular by branded search in New Zealand?
In August 2026, Eden Park had more branded searches than FMG Stadium Waikato among stadiums and arenas in New Zealand. Eden Park was estimated to have 62.1K branded searches compared to FMG Stadium Waikato’s 3.6K, and held a 30.3% Share of Search versus FMG Stadium Waikato’s 1.8%.
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Which is more popular in search, Eden Park or FMG Stadium Waikato?
Compare the stadiums and arenas that host New Zealand sport, concerts and events. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Eden Park, FMG Stadium Waikato. The figures are in the table below the chart.
View monthly share of search table
| Month | Spark Arena | Eden Park | Go Media Stadium | One New Zealand Stadium | Forsyth Barr Stadium | FMG Stadium Waikato | Sky Stadium |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 45.8% | 17.9% | 3.4% | 2.4% | 0.83% | 5.7% |
| Nov 2025 | 32.6% | 50% | 9% | 2.4% | 1.2% | 0.53% | 4.3% |
| Dec 2025 | 39.5% | 23.1% | 20.4% | 6.7% | 1.4% | 1.2% | 7.7% |
| Jan 2026 | 20.8% | 23.5% | 42.2% | 3.3% | 0.9% | 0.59% | 8.7% |
| Feb 2026 | 29.1% | 45.1% | 7.8% | 3.8% | 3.4% | 4.2% | 6.6% |
| Mar 2026 | 21.3% | 41.5% | 23.4% | 6.7% | 3.1% | 1.7% | 2.3% |
| Apr 2026 | 22.6% | 23.1% | 16.3% | 26.9% | 3.9% | 4.8% | 2.3% |
| May 2026 | 30.3% | 21.5% | 23% | 18.9% | 2% | 3.7% | 0.65% |
| Jun 2026 | 29.1% | 20.9% | 14.8% | 24.4% | 1.6% | 8% | 1.4% |
| Jul 2026 | 29.8% | 46% | 10.1% | 10.1% | 2% | 1.6% | 0.46% |
| Aug 2026 | 38.6% | 30.3% | 20% | 6.7% | 2.2% | 1.8% | 0.4% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Eden Park and FMG Stadium Waikato comparison changed over the last 12 months?
3 findings
- Eden Park was ahead of FMG Stadium Waikato in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Eden Park’s estimated Share of Search among stadiums and arenas in New Zealand moved from 45.8% to 30.3%, and its estimated monthly branded searches moved from 105K to 62.1K.
- Across the 11 months ending August 2026, FMG Stadium Waikato’s estimated Share of Search among stadiums and arenas in New Zealand moved from 0.83% to 1.8%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
How did search popularity change for New Zealand stadiums and arenas in August 2026?
3 changes
In August 2026, Spark Arena overtook Eden Park to take the highest estimated Share of Search among stadiums and arenas in New Zealand, at 38.6%.
In August 2026, Eden Park lost estimated Share of Search among stadiums and arenas in New Zealand, from 46% to 30.3%.
Estimated monthly branded searches for FMG Stadium Waikato in New Zealand rose 89.5% over 11 measured months, from 1.9K to 3.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Eden Park’s and FMG Stadium Waikato’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eden Park
14 branded search terms
- eden park
- eden park concert
- eden park events
- eden park near me
- eden park new zealand
- eden park nz
- eden park online
- eden park stadium
- eden park website
- edenpark
- edenpark co nz
- edenpark events
- edenpark nz
- edenpark stadium
FMG Stadium Waikato
2 branded search terms
- fmg stadium waikato
- fmg stadium waikato stadium
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